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Science: It’s Our/Your Thing, Also, The Future

she blinded me with science

 

Way back at the beginning of this summer, the European Commission’s Directorate General for Research and Innovation began a campaign of informational videos and advertising designed, they hoped, to normalize the idea of women in the sciences and get young laides interested in a STEM career. Their flagship offering, however, missed the mark by quite a bit. The video was almost a parody of its purpose, there was a significant backlash, and Science: It’s A Girl Thing was forced to give itself a hard self evaluation. I found the whole thing to be very disappointing, not least because the other videos they had in their flagship YouTube channel were exactly the right thing: well produced and edited microdocumentaries on the work of actual living female scientists and researchers. It seemed like their hearts were in the right place, but they’d stumbled on their first step.

After accepting critique, ECDGR decided to hold a contest for folks to film a new introductory video for their campaign, and the chosen winners will make you feel a lot better about them. Watch the first above (from France), and the second below (from Australia).

One “viewer’s choice” runner up was selected, and the honor went to this American video:

(via Jezebel.)

Have a tip we should know? [email protected]

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Susana Polo thought she'd get her Creative Writing degree from Oberlin, work a crap job, and fake it until she made it into comics. Instead she stumbled into a great job: founding and running this very website (she's Editor at Large now, very fancy). She's spoken at events like Geek Girl Con, New York Comic Con, and Comic Book City Con, wants to get a Batwoman tattoo and write a graphic novel, and one of her canine teeth is in backwards.