A bootleg drawing of the "Avongers," with off-brand renditions of each Avenger.

Oh No, Everything Is Avongers Now

Avongers, Assomble!

This week’s episode of She-Hulk, “Mean, Green, and Straight Poured Into These Jeans,” sees Jen’s best friend and paralegal Nikki (Ginger Gonzaga) trying to find a designer who can make Jen a wardrobe that will fit both her human and Hulk bodies. Nikki’s task takes her and her colleague Pug (Josh Segarra) to a boba tea shop that’s a front for a superhero haute couture house, but she and Pug get waylaid when the shop owner tries to sell them a bunch of bootleg Avengers stuff instead of taking them to the designer.

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You can’t put the name “Avengers” on a knockoff T-shirt without risking Tony Stark’s estate coming at you with a lawsuit though, so the boba guy improvises. Thus, the Avongers (and the Avingers) are born.

A bootleg drawing of the "Avongers," with off-brand renditions of each Avenger.

Apparently, the Avongers lineup includes Holk, Thur, Iron Person, and Hawkguy. All the characters have slight differences to skirt around copyright issues. Thur carries a shovel, Holk is purple and has a mustache, Hawkguy has a little hawk’s talon at the end of one of his arrows, and the knock-off Captain America (Commander America? Corporal Amurica? I’m just spitballing here) has an eagle on his shield.

https://twitter.com/marvelstudius/status/1570483892016283648

Marvel, never a company to miss out on an opportunity for marketing synergy, changed the real Twitter profile and tagline for the Avengers into the Avongers, “Earth’s Toughest Heroes,” as soon as the new episode started streaming on Thursday.

The Twitter profile for the Avengers, which now reads Avongers and has the art from the Avongers reference in She-Hulk: Attorney at Law.
(Marvel Entertainment, via Twitter)

And, of course, fans were quick to produce fan art of the new team-up!

She-Hulk‘s marketing campaign has been very immersive, with bus ads promoting the fictional law firm GLK&H and Titania taking to real social media platforms to be obnoxious. It’s a lot of fun to feel like your favorite Marvel stuff is coming to life, even if it leaves you feeling like you’ve eaten too much dessert but there’s more on your plate and you keep shoveling it in. Oof, I love it, make it stop.

No word on officially licensed Avongers merch yet—and yes, I realize how silly “officially licensed bootleg merch” sounds. Predictably, though, you can get the bootleg stuff if you look for it! We’re living in an infinite prism of bootlegs of bootlegs! Soon we can all walk around like Nikki and Pug, rocking our Avongers shirts and shields and hammers. You’ll never see Avengers stuff at a con again—it’s all Avongers from now on.

Animated gif of Nikki and Pug from She-Hulk, dancing in their Avongers T-shirts.
(Marvel Entertainment)

Let’s hear it for Earth’s Toughest Heroes!

(featured image: Marvel/Disney+)


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Julia Glassman
Julia Glassman (she/her) holds an MFA from the Iowa Writers' Workshop, and has been covering feminism and media since 2007. As a staff writer for The Mary Sue, Julia covers Marvel movies, folk horror, sci fi and fantasy, film and TV, comics, and all things witchy. Under the pen name Asa West, she's the author of the popular zine 'Five Principles of Green Witchcraft' (Gods & Radicals Press). You can check out more of her writing at <a href="https://juliaglassman.carrd.co/">https://juliaglassman.carrd.co/.</a>