Not yet confirmed to be a secret marketing move on Electronic Art’s part, but when visiting the URL http://www.modernwarfare3.com, what would otherwise obviously be the official URL of the next installment in the Call of Duty franchise, you will be redirected to the official site for rival game Battlefield 3. One really must wonder why Activision didn’t feel the need to reserve the most obvious URL for their next probable blockbuster title.
Funnily enough, if you try to visit http://www.battlefield3.com, it doesn’t actually link to the Battlefield 3 site that the Modern Warfare 3 URL does, but a different Battlefield 3 site.
The battle for video game genericness may not yet be decided, but someone — whether it be EA or some troll — just threw down the gauntlet.
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