Take my money, please!
At San Diego Comic-Con last night, Lionsgate announced plans to launch a reality series about the annual Her Universe Fashion Show on its Comic-Con International service next year.
The series will follow contestants as they design their entries and prepare for SDCC, and will be produced by Ashley Tisdale, Jennifer Tisdale, and Her Universe founder Ashley Eckstein.
Lionsgate’s Seth Laderman explained to Variety,
The Comic-Con SVOD service is about creating and delivering content specifically for and about this amazing and passionate fan base.
As Eckstein explains, her once-niche company has made huge strides over the past five years:
Five years ago, when we launched Her Universe, fangirls were an afterthought and ‘Geek Fashion’ was nothing more than a men’s boxy t-shirt. Together, with my partner, The Araca Group, we set out to build an empowering community and merchandise line for fangirls to step into the spotlight and feel celebrated and stylish! Five years later Geek Fashion is a trending topic and we cannot wait to show the world that it’s here to stay.
Personally, I’m excited to see that a company like Lionsgate is continuing to bank on fangirls, and I’m hopeful that the series will help give the fashion show’s extremely talented `designers more of the attention they deserve. What do you think, gang?
—Please make note of The Mary Sue’s general comment policy.—
Do you follow The Mary Sue on Twitter, Facebook, Tumblr, Pinterest, & Google +?
