Condé Nast Resurrects Gourmet as Interactive App
Gourmet Lives! Conde Nast CEO Chuck Townsend just announced plans to bring back the recently shuttered food title, not as what previously existed in print, but rather as a digital interactive experience that leverages its massive database of recipes, branded merchandise and social network. “We see tremendous upside in leveraging social networks,” said Townsend, and Gourmet Live appears to be the trial balloon.
During a morning press event at Condé Nast Times Square offices today, Bob Sauerberg, the Executive Vice President, Consumer Marketing spoke to the importance of the timeless property of Gourmet and Conde’s partnership with digital consultants Activate, who were tasked with re-imagining the brand experience of Gourmet. The end result? Gourmet Live, which will plan go live in the fourth quarter of this year.
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