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The main takeaway from Apple’s iPhone 4 press conference: Free bumpers for all. After more than 15 minutes of media-bashing, comparisons to other smartphones, and general defensiveness, Steve Jobs announced that through September 30th, all iPhone 4 customers are eligible for free bumpers from Apple. If you’ve already bought a bumper, you can get a full refund. You can also get a free third-party case on Apple’s dime, although Apple will not be refunding third-party bumpers already bought.
Watch the video of Apple’s announcement below:
It’s a big gesture on Apple’s part. But will it be enough to satisfy unhappy iPhone 4 customers?
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Published: Jul 16, 2010 02:01 pm