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Everybody Run for the Hills: Troll Dolls Are Coming Back, This Time As a Movie

what is this I don't even

…a movie and a TV show.

If you just reared back from your computer in horror, you’re not alone.

You can thank Dreamworks Animation—they’ve acquired the rights to the Troll doll and have put them in the loving, franchise-nurturing hands of Shawn Dennis, who was responsible for making the American Girl brand a household name.

Said Dennis:

“Trolls is one of those rare, proven and universally adored brands [A/N: She left out “scary”]. There is incredible potential here to engage kids across multiple platforms in a way that is fun, enduring and meaningful. It is truly an amazing opportunity to be able to re-launch a brand like this one.”

The Hollywood Reporter notes that there’s been a Trolls TV show before, though I don’t remember ever hearing about it, possibly because I blocked it out.

My first thought upon hearing this news (after the mental keysmash, I mean) was “How do you even make a Troll movie? There are no characters! They don’t even do anything (except, in some cases, exchange good luck for belly rubs)! What… how… why…?!”

Then again, it’s not so very difficult to create characters and storylines. Though it is to create good ones (glaring in your direction, Battleship). I, like various Star Wars characters, do not have a good feeling about this. Dreamworks is still in the black on my mental ledger of movie studios I like, but this is not helping.

(via: Deadline)

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