Skip to main content

DC Digital Comics Will Not Be Exclusive To One E-Reader

Highly Successful Marketing Strategies

DC Comics made a few people angry recently when they decided to make an exclusive deal with Amazon for over 100 of their digital comics to be available on the new Kindle Fire. Barnes & Noble notably took offense to such a decision and pulled DC graphic novels from their physical store shelves. Books-a-Million followed soon after. Well now it seems as if the publisher is backtracking a bit to quell this particular fire. They’ve told the New York Times the exclusivity is not quite as exclusive as they first claimed. 

Recommended Videos

According to the NY Times, “In online comics forums and other places where the issue is being debated, everyone is unhappy with someone. Amazon is being accused by some of throwing its considerable weight around to the detriment of readers and the larger culture. DC Comics is being criticized by others of placing greed over its fans. Barnes & Noble is alternatively being accused of throwing its own weight around and of cutting off its nose to spite its face. Even the comics’ writers are getting some heat.”

Co-Publisher Jim Lee said, “We say to our fans, have a little patience.” According to DC, the deal is being misunderstood but as the NY Times points out, “On its own Web site, it said the books would be available ‘exclusively to Amazon’s newly announced Kindle Fire,’ with no qualification. Even the possibility that fans could have access to the books on their iPads through the Kindle app seemed disallowed.”

DC is now saying the digital comics will be available on other e-readers (like the iPad) through the Kindle app. “Just because we’re starting with Amazon, this is not the be-all and end-all of our digital strategy and distribution,” said Lee though he added they are not “at liberty to discuss exactly when” the comics would actually be available on the other e-readers.” Amazon declined to comment and Lee cited the company’s nondisclosure agreement between them and Amazon.

Whether this new announcement was always the case or happened because of the backlash remains to be seen.

(via The Beat)

Have a tip we should know? [email protected]


Jill Pantozzi
Jill Pantozzi is a pop-culture journalist and host who writes about all things nerdy and beyond! She’s Editor in Chief of the geek girl culture site The Mary Sue (Abrams Media Network), and hosts her own blog “Has Boobs, Reads Comics” ( She co-hosts the Crazy Sexy Geeks podcast along with superhero historian Alan Kistler, contributed to a book of essays titled “Chicks Read Comics,” (Mad Norwegian Press) and had her first comic book story in the IDW anthology, “Womanthology.” In 2012, she was featured on National Geographic’s "Comic Store Heroes," a documentary on the lives of comic book fans and the following year she was one of many Batman fans profiled in the documentary, "Legends of the Knight."

Filed Under:

Follow The Mary Sue: