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Ava DuVernay Coins #CelebrateStarWarsVII Hashtag to Restore Balance to the Force

To combat the negativity at the root of the #BoycottStarWarsVII hashtagSelma director Ava DuVernay coined a new hashtag, one that celebrates the great things about The Force Awakens: #CelebrateStarWarsVII.

As Tor Haugan points out, it’s the negativity around #BoycottStarWarsVII that’s making it trend. Indeed, according to a few reports and tweets, it may very well have been a troll campaign started to get people mad. But regardless of its origins, more than a few homegrown white supremacists jumped onto the bandwagon and, well, the rest is right on the sidebar of Twitter for you to see.

There are still many beautiful things to celebrate about The Force Awakens. It’s important that today be a day where we both recognize the kind of ridiculous, hate-filled swill that crops up around our favorite media as well as celebrate the positive, inspirational, and encouraging things that remind us why we love them in the first place.

After all, there has to be some balance to the Force, right? That’s where the #CelebrateStarWarsVII hashtag comes in.

This one might not have the #CelebrateStarWarsVII tag, but it’s relevant all the same:

Finally, a request that we’d like to echo:

It’s not too late in the day–perhaps we can get #CelebrateStarWarsVII trending above #BoycottStarWarsVII. We can do it. We’re all of our own only hopes.

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Jessica Lachenal is a writer who doesn’t talk about herself a lot, so she isn’t quite sure how biographical info panels should work. But here we go anyway. She's the Weekend Editor for The Mary Sue, a Contributing Writer for The Bold Italic (, and a Staff Writer for Spinning Platters ( She's also been featured in Model View Culture and Frontiers LA magazine, and on Autostraddle. She hopes this has been as awkward for you as it has been for her.