Brooklyn customers pay $25 for a steak dinner at Some Guy’s House. Then they look up and find out how the chef is getting the food to the sidewalk
This pop-up has been officially shut down.
If you were looking forward to having a steak dinner for $25 from Some Guy’s House, then you’ll be sad to learn that this pop-up has been shut down after two weeks, according to Dexerto. Some Guy’s House drummed up buzz for its pop-up by offering a steak dinner in a box for anybody who bought their sticker online, which got them over 100 pre-orders, according to an Instagram interview with Brooklyn Magazine.
The pop-up apparently intended to operate for just one more week before it was shut down, and the team had a DJ and a send-off planned. Instead, several complaints led to an early closure, and the team stated that they’ll be refunding the people who pre-ordered, as they were unable to serve them what they purchased.
Multiple complaints allegedly resulted in the early closure
Dexerto’s coverage of the closure mentions that there were apparently six complaints filed about Some Guy’s House using the 311 system, which is New York City’s non-emergency line for government services. The landlord of the apartment building the team was in also said that Some Guy’s House received two warnings from the Department of Health.
Some Guy’s House operated out of an apartment, and being on the second floor meant that they needed a way to get the food to the ground level, resulting in the creation of a pulley system. The team said in their interview with Brooklyn Magazine that it was a good excuse to have friends over to hang out. One team member called it “a testament to how the people crave whimsy.”
Brooklyn Magazine called it “one of New York’s most delightfully bizarre pop-ups in recent years.”
NYC has requirements that pop-up shops have to follow to operate
The Store Front covers what a pop-up should know before operating in NYC, as there’s not a single permit for all pop-ups, but the pop-ups have to follow various requirements depending on how and what they sell. For selling food, it states, “A temporary food service establishment permit covers short events; a supervisor holding a food protection certificate has to be present, and the space needs the handwashing and refrigeration the permit assumes.”
Other issues that Some Guy’s House may have run into would be the use of the sidewalk, as The Store Front says about anything touching the sidewalk: “Anything using the street, the sidewalk or a pedestrian plaza goes through the Street Activity Permit Office, and the application is routed to the police department and the local community board as well as to the permit office.”
Then, there’s a section about selling from the street that says, “Selling goods in a public space rather than from inside a leased premises requires a General Vendor license, and the number issued is capped with a long waiting list.”
While commenters shared their disappointment about missing the pop-up in Instagram comments, NYC is quite strict about pop-ups, and it’s not clear which permissions and permits, if any, Some Guy’s House had.
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