Beyonce's Pregnancy Announcement at MTV VMAs Sets New Twitter Record
Whether or not you still watch MTV, a channel where one of those three letters stands for “music,” but didn’t play music videos so it had to launch a secondary channel in order to do so, they still have an award show for music videos, the Video Music Awards, something that seems worded a little backwards now that I just typed it. During the show the other day, at the end of a performance, Beyonce announced that she was pregnant. Sure, she might’ve used a hugely public media vehicle to announce something fairly personal to a bunch of strangers, and the last time a megastar did that, the world was not pleased with the ego required to do such a thing, but hey, we can’t help but care about celebrity baby bumps, as shown by the record-breaking 8,868 tweets per second traveling throughout Twitter after the announcement, knocking off the previous record holder, the 2011 Women’s World Cup Soccer Final’s 7,196 tweets per second.
By comparison, which we went over in the Women’s World Cup Soccer Final post, 2010 New Year’s Eve in Japan hit 6,939 tweets per second, the day of the Japanese earthquake and tsunami in March hit 5,530 tweets per second, the news of Osama Bin Laden’s death hit 5,106 tweets per second, the 2011 Super Bowl hit 4,064 tweets per second and the Royal Wedding in April hit 3,966 tweets per second.
In the previous post about the as-of-then tweets per second record, I asked in a world where sports garners more tweets than Osama Bin Laden’s death, what will break the tweets per second record? Turns out it wasn’t sports, it was celebrity gossip.