comScore Apple More Popular Than PC's For Back-To-School Students | The Mary Sue
The Mary Sue

Apple Lures Back-To-School Shoppers With iTunes Gift Card

For students headed back to school, particularly the college bound in the market for a new computer, Apple is poised to be the brand of choice. Apple’s promotional Back-To-School campaign offers shoppers a $100 gift card for iTunes with the purchase of a new Mac, and its a pretty enticing incentive. Research firm Global Equities complied some statistics that show that approximately 80% of incoming students plan to go Apple.

According to Global Equities, Apple’s off to a strong start in the back-to-school market beating Microsoft 8 to 2. The data also show that more students enrolled in exclusively online universities, like Phoenix Online, choose Apple, which is an emerging trend. With a strong showing it seems that transitioning to the gift card from previous campaigns that included a free iPod hasn’t hurt Apple.

(via The Next Web)

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