For students headed back to school, particularly the college bound in the market for a new computer, Apple is poised to be the brand of choice. Apple’s promotional Back-To-School campaign offers shoppers a $100 gift card for iTunes with the purchase of a new Mac, and its a pretty enticing incentive. Research firm Global Equities complied some statistics that show that approximately 80% of incoming students plan to go Apple.
According to Global Equities, Apple’s off to a strong start in the back-to-school market beating Microsoft 8 to 2. The data also show that more students enrolled in exclusively online universities, like Phoenix Online, choose Apple, which is an emerging trend. With a strong showing it seems that transitioning to the gift card from previous campaigns that included a free iPod hasn’t hurt Apple.
(via The Next Web)
Published: Jul 8, 2011 05:35 pm