Amy Poehler and Tina Fey Perfectly Spoof All the Star Wars: The Force Awakens Hype

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Shots of people smiling while looking into monitors on set. Music that sounds like wonder and mystery. Actors describing the impact their work has had on them. These are the ingredients that make up the hype train.

Star Wars: The Force Awakens has been making full, unabashed use of those techniques along with our nostalgia to create an unstoppable machine, but really, you can apply the approach to anything. Say, Amy Poehler and Tina Fey’s upcoming comedy, Sisters, which opens on the same day? Using humor to break that opening-against-Star-Wars tension, I see …

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Dan Van Winkle (he) is an editor and manager who has been working in digital media since 2013, first at now-defunct Geekosystem (RIP), and then at The Mary Sue starting in 2014, specializing in gaming, science, and technology. Outside of his professional experience, he has been active in video game modding and development as a hobby for many years. He lives in North Carolina with Lisa Brown (his wife) and Liz Lemon (their dog), both of whom are the best, and you will regret challenging him at Smash Bros.