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Today in Boobs

Zyrra: The Triumph of Science And Coding Over Ill-Fitting Bras

Here’s the best way I know to figure out what your bra size is: go to the most expensive department store around. Find the tiniest, oldest lady with the coldest hands and the thickest accent in the lingerie department, and get her to fit you. Accept whatever size she says you are because she would know, having seen every kind of boob under the sun. Still have to try on any new style of bra to make sure it fits properly.

At least that’s worked for me. But the day draws closer to when the powers of modern science and programming may actually be leveraged against the more-than-a-century-old practice of getting fitted for a bra. From The Next Web:

Zyrra’s system takes 10 measurements including the bust and band, the wire, the depth of the cup, the bridge, across the upper chest, the nape to waist, and “nip to nip” using a a highly adjustable fitting bra. The measurements are then entered into Ohly’s patent pending software that creates a cutting pattern unique to those measurements and the bra fits perfectly, guaranteed. Otherwise Zyrra will remake a bra or issue a refund.

The idea is once you’ve been measured for a bra, then you’re in the database and Zyrra becomes a web only company. Ohly combined his background in CAD based architecture, coding and web programming to create Zyrra’s measurement software.

The current model is based on getting women to throw tupperware parties, of sorts, where a Zyrra representative gets all of their measurements, and then they can order one of three colors of bra to their hearts content.

While the selection of bra styles on offer doesn’t impress me (everybody needs a well fitting strapless bra, it’s just one of those necessary implements life, like a drawer full of candles and emergency flashlights), Zyrra’s just starting out and are still raising money. The prices range from $55-$120, which isn’t too bad actually… for a bra that fits perfectly and is (hopefully) going to last a while.

The Next Web, of course, wants to know how long it’ll be before we just get to stand in the fitting room as a red laser beam caresses our most intimate places…

“This technology is on our radar,” says Ohly. “But there are two problems. Unlike getting measured for a pair of pants or shirt, you’re not measuring bone. You’re measuring something malleable, so you have to put it into the right place to measure it properly. The other issue is comfort. The majority of the population is more comfortable being measured with a friendly person with whom they have some rapport not a machine taking a picture of their bodies.

Yeah, I think I’ll stick with the ancient order of Cold Handed Lingerie Ladies for the moment.

(via The Next Web.)


  • Nicole Hazen

    This has nothing to do with the article itself but I had to say I nearly shot Pepsi Max out of my nose when I read the tag for it. “Today in Boobs.”


  • Sophia Anderson

    I would honestly consider it if they had anything other than just one style and if it was in anything other than boring colors and lace. The majority of bras you can buy in larger cup sizes fit that description, and I hate it.

  • Kelly

    I freaking love this idea. There are SO many women out there who can’t find bras to fit them correctly. I know they only have one style but if it actually fit (and nothing else you could find would fit) I bet you’d love it to pieces anyway. Plus I figure there will be more styles once they get off the ground.

    Just sent a request to see how to become a fit consultant. Woo!

  • Miranda Leigh

    Woot, I’m totally getting a fitting locally =D! I’d rather stab myself than try on about 50 bras in stores just to leave with zero!

  • Weathering

    As someone with a large cup size and small band size, I’m already paying $90+ per well-fitting bras (all experiments with cheaper bras have ended in extreme discomfort), so the price tag on this doesn’t bother me if the results are worth it. The small range of styles and silhouettes, though, puts me off.

    If some kind of measurement algorithm could be implemented at ordinary online lingerie stores, though, I would be all over that in a heartbeat.

    (And regarding the need for a well-fitting strapless bra, I have just accepted the fact that human engineering is inadequate to provide strapless support above maybe a D cup — even the longline bra options are mostly pretty tragic.)

  • Girls Are Geeks

    I am in your boat for sure, and would definitely love a bra that actually fits instead of faking it or places that just don’t even make the right size (don’t get me started on Victoria’s Secret). True, there are aren’t many styles, but I find that’s already true only they don’t quite fit!


  • Erin Putnam

    I caved and went to get a fitting at Intimacy. They do a great job and have a great selection of bras to try on, but I say “caved” because the sales techniques are high-pressure and the bras are tres expensive, and I knew that going in. I won’t lie, I went because I saw them on “How to Look Good Naked” and “What Not to Wear.” I think the Department Store method can be good, too, but if you don’t go with the oldest foreign lady there, you’re screwed. I went with a young foreign lady and she told me that I should be wearing a 42B. I am actually a 34G. Hopefully she’s not trying to make a career out of this….

    I’m mostly happy with with the fitting I got at Intimacy (apart from the “no seriously, you really should buy $500 worth of bras!”) and now I just order all of my bras from the UK, where you can get them for cheaper than in the US… my favorite brand is Freya, and if you order from one of several UK sites, you can get them for around $35 US apiece, whereas from US stores/sites they’re $70, so paying about $5.00 extra for shipping more than balances out, and means you can order matching undies. w00t. (which also has clothing that is fit by bra size *swoon*)

  • Anonymous

    Find bras that fit at