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Deeply Weird Ad for Nokia’s Pink Smartphone


Nokia N8 Pink – Freedom from David Wilson Creative on Vimeo.

So, Nokia isn’t even being subtle about marketing the N8 Pink (a, what else, pink version of its N8 smart phone) to ladies. And only ladies, judging by the way their official post unveiling the pink N8 phone suggests that you use the “Little Pink Diva” theme and the “Pink Neon Clock” to make your menus match, and reminds you to download the ELLE fashion app.

I would have loved to sit in on the development meeting for this one. “So, everybody likes that our phone comes in different colors (suck it, Apple) so we’ll make a pink phone. For the ladies.”

“What do laides like? DOLLS. Dolls, freakishly contorting themselves and wearing bras made of our cellphone. Our device will stand in for boobs, and the dolls will stand in for ladies! Oh, and add some dancing disembodied limbs just to iron in the idea of women as little more than sets of discrete fleshy objects that we don’t quite understand.”

I don’t want to knock the animators, though, that is some seriously freaky stuff put together by people who know what they’re doing and probably (hopefully) got paid pretty well to do it. The unexpected reference to Dali’s Temptation of St. Anthony was a delight, but this is a terrible cellphone commercial.

(via Gizmodo.)

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  • mea.glitch

    The term “nightmare fuel” comes to mind.

  • http://www.facebook.com/charlotte.dekoning Charlotte DeKoning

    This in no way makes me want to buy that phone.  Not even the non-pink varieties.  It does make me wonder if the marketers that made this actually live in the same reality that the rest of humanity does.

    Time to find some brain bleach.  *shudder*

  • http://twitter.com/nakamachirabu S. V. O. E. Rupani

    it’s almost too artful and odd that it makes me wonder if the people who made the video got the idiotic mission from Nokia and decided to make a creepy commercial as a subtle, “eff you.” this is seems like a parody of all the “look this product is for you ladies and ladies are powerful, yay ladies! buy me!” commercials.

  • Anonymous

    Ow. Hypercompressed audio alert for all headphone-wearers and audiophiles out there.

  • http://twitter.com/hornheat Eva M. Heater

    This is the most disturbing thing I’ve seen in a really long time (and my boyfriend likes horror films…) Perhaps disturbing was what Nokia was going for, in order to FORCE you to remember their cell phone products. As for me, I would rather have a painful root canal than own this phone. And what’s the deal with the color pink being associated with “the ladies” anyhow??? My favorite color has always been blue. As Charlotte said above, time for brain bleach.

  • caitlindoteiza550

    ……the hell?

  • http://twitter.com/benthebook Ben Riley

    It seems like they only want you to buy the phone because it’s pink.  Not because the phone has good features or is easy to use or anything useful like that.  Because apparently, ladies only care about the easily customisable outer shells on phones and not what the phones actually do.

  • http://twitter.com/cheerfulcynic Bri

    That is supremely bizarre, and not even your usual strange advertising kind of ‘bizarre while still being clever’ type of ad. I don’t know whether to be insulted or confused.

  • Anonymous

    this is why you shouldn’t do blow and watch lady gaga videos

  • Anonymous

    tinyurl.com/2a7usxg