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University of Massachusetts Amherst

  1. Surprisingly, A Lot Of People Actually Watch Video Ads All The Way Through

    If science says it, then it has to be true!

    Imagine this: you're just trying to watch a nice relaxing video of a 14 year old white boy hitting himself in the crotch with his own skateboard, when all of a sudden a pre-roll ad pops up in front of the content you're viewing. Sucks, right? So researchers at the University of Massachusetts Amherst decided to calculate just how much it sucks.

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  2. Abandon Hope, All Ye Who Wait More Than Two Seconds for a Video to Load

    Inigo Montoya once said "I hate waiting," but he never had to deal with a less than lightning fast Internet connection. Or any Internet connection. He is fictional, and there were no computers in The Princess Bride. We real life people do experience internet lag, though, and a new study shows that users start to abandon hope after a mere two seconds of load time on an online video.

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  3. Researchers Create The First Living Nanowire From Bacteria

    Researchers have created what they call a "living nanowire" using an usual type of bacteria that has long filaments outside its body and conducts electrons better than some metals. This could be an important first step in merging biological systems with electronics for small organic batteries or biological superconductors that are much cheaper to produce than silicon-chip based technologies. The research was conducted by a team from the University of Massachusetts at Amherst. Lead author on the paper, Mark Tuominen, explains that humans and animals typically get rid of electrons through breathing, but the bacteria get rid of electrons through their pili, the long filaments that are used as the nanowire. In the bacteria these electrons are created as a byproduct of the digestive process, because bacteria living in anaerobic zones don't have oxygen molecules to carry any electrons like humans and animals do.

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