Dollar Shave Club set out to be number one in shaving, now they want to be number one in how you wipe your butt.
Last year startup Dollar Shave Club launched to bring cheap razors to your door every month. A mail-order razor service is a good idea, but it really caught our attention because of the launch video. It let everyone know how "f**king great" DSC's blades were. Now the DSC is moving into a new market -- butt wipes. As we've come to expect, their video for new One Wipe Charlies is also pretty great.