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Superheroines Urge You to Self-Examine in These Mozambican Breast Cancer PSAs
by Susana Polo | 9:37 am, December 14th, 2011
DC Women Kicking Ass has brought this beautiful ad campaign to our attention, drawn by Maisa Chaves for DDB Mozambique, to raise awareness of regular breast exams among women at risk of breast cancer. The four ads each feature a different one of our favorite superheroines from DC and Marvel comics. It’s hard to think of a better way to start than with She-Hulk, who’s got her cousin’s radioactive blood running through her veins anyway.
But the series continues with Wonder Woman, Storm, and Catwoman.
The text of the posters reads: “Nobody’s immune to breast cancer.”
“There’s no women or superwomen. Everybody has to do the auto-examination monthly.”
“Fight with us against this enemy and, when in doubt, talk with your doctor.”