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Curiouser and curiouser!

Youtube Channel Goes On A Rogue Countdown, Theories Fly. What the Frak?


Time for your daily dose of conspiracy theory weirdness: on July 9, the innocuous Youtube channel “Pronunciation Book” (which features videos about how to pronounce English words like “jojoba” and “Herobrine”, presumably for the edification of people who [are learning to] speak English) began posting a series of daily videos that are counting down from 77. The audio of each video does not correspond with a pronunciation of the number it is featuring. Each video ends with the voice saying: “Something is going to happen in [number] days.” As of today, the countdown is at 63.

What the heck is going on here? Is this the craziest three-year-old guerilla marketing campaign ever? Why are rumors flying about Battlestar Galactica‘s possible involvement? Go under the cut for speculation, and beware the Battlestar Galactica spoilers!

The Daily Dot (where the first article found on the topic came from) has been following the original investigation underway by Reddiors and 4Chan users, who have compiled a public Google Doc called the “77 Days Research Document” to keep track of all data and speculation, and a blog has also been made that updates with new information and theories.

So what are the leading theories at the moment? Well, the Daily Dot has come to the conclusion that the “77 Days” videos are counting down to a reboot of Battlestar Galactica.

Wait, what the frak?

The audio messages thus far look like this:

77: “Something is going to happen in 77 days.”

76: “I’ve been trying to tell you something for 1,183 days.”

75: “I’m awake now. Things are clearing up. I’m not saying the words anymore.”

74: “I’ve got a minute, let me tell you what I think is going on.”

73: “Tension between the districts has spiked in the last few months.”

72: “You can see it in the markets.  Everyone’s ready for a storm.”

69: “No one is ready. He watches the market.”

68: “I’m not talking about a disaster, I’m talking about a love triangle.”

67: “We fell into the jungle for a summer of dollar-crime.”

66: “We were young heroes, gorgeous liars.”

65: “Turn off the lights and drink a cold glass of water.”

64: “No one is singing, every day is the same.”

63: “We should have listened to Chief.”

Also under scrutiny are past example sentences from Pronunciation Book which were always a bit strange, but never connected to any larger narrative. Now, however, they are being taken into detailed consideration.

Videos like this one, titled “How To State An Unpleasant Fact In English” begin relatively uneventful with the first sentence, but quickly become suspicious when the second phrase presented as an “unpleasant fact” is “I have no choice but to complete the mission.” This pattern pops up through multiple sentence examples in PB’s videos.

So how does this relate to BSG?

The Daily Dot’s analysis ties these phrases to many of the events surrounding New Caprica, “All Along the Watchtower”, and the final five cylons. Some examples:

Countdown Day 69: No one is ready. He watches the market.

Is it Battlestar? Gaeta, who is the senior officer of the watch on the Galactica crew, watches the markets during his spy runs for the rebellion on New Caprica during the Battlestar Galactica summer miniseries, Razor.

Countdown Day 67: We fell into the jungle for a summer of dollar crime.

Is it Battlestar? This could be a reference to the activities of the black market of New Caprica (the “jungle”), which took place during Battlestar Galactica: Razor.

Countdown Day 64: No one is singing. Every day is the same.

Is it Battlestar? This could easily be a description of Cylon-occupied New Caprica.

The correlation is vague at best, but certainly worth considering. There are other reasons the Dot lists, but you can check them out on their article about the theory.

The reigning popular consensus is that these videos are a guerilla marketing campaign for some new media release, but theories ranging from spy communication channels to the ever-present half-joking spectre of speculation that it’s all part of the impending Half-Life 3 announcement.

Whatever it is, keep an eye on the countdown. We’ll see what is going to happen in 77 days.

(via The Daily Dot)

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  • AverageDrafter

    Feels more like an awaking AI. Might be for Transcendence? Is there a Moon is a Harsh Mistress being produced anywhere?

  • Vivian Spartacus

    Try googling the Mendoza Codex. I think the BG folks are on the wrong track with this one.

  • Glitchy

    The countdown ends on Sept 24th, right?

    Same day as the SHIELD premiere?

    Just a thought.

  • Bryant Francis

    Er, no one else getting a “Hunger Games” vibe from this?

  • Anonymous

    Reminds me of that creepy personality test/conceptual art project that was making the rounds awhile back. Definitely seems like some sort of viral marketing.

  • Emerbes

    Also the “We should have listened to Chief” bit really points Battlestar Galactica.

  • Lisa Schramm

    For sure! That’s exactly when I thought when I read “Tension between the districts has spiked in the last few months.”

  • Brooke

    Catching Fire comes out a little less than a month after the countdown is set to end, so it’s not a perfect match, even if the “Districts” thing suggests that.

  • Anonymous

    I don’t think it’s related to BSG for one simple reason: many of the explanations for the clues according to Daily Dots are pointing to events that happened during the last version of BSG, which any smart marketing people would avoid doing at any cost.
    Could you imagine if Warner Bros., in their efforts to reboot the Batman franchise, kept referencing the Chris Nolan trilogy? It would be unthinkable.

  • Alerrison

    It’s less likely when you look at past videos from this guy. There’s a video that says something along the lines of there being 40 districts, rather than 30. To many districts, plus the Hunger Games not lining up with the days seems rather unlikely.

  • Bryant Francis

    There’s some other stuff that makes me reconsider my Hunger Games idea as well. Feels way more conspiracy ish then anything that franchise ever worked out.

    Why do I have a feeling this actually isn’t for a property we recognize and is going to be some random marketing campaign or ARG transmedia nonsense?

  • http://zadl.org/ Captain ZADL

    I think the BSG connection is just confirmation bias. They want these clips to fit to that conclusion, so they wedge things in to make them fit. I’m wondering if it’s more a District 9 tie-in or something.

    What was released in theaters 1,100 days ago?

  • http://www.zacharycochran.com/ Zachary Cochran

    Not sure but here’s where I thought to look along those lines: http://www.wolframalpha.com/input/?i=what+day+was+1%2C196+days+ago

  • Brooke Michelle

    The Japanese Earthquake happened 1183 days from then. WEIRD.

  • Anonymous

    It doesn’t exactly fit, but it’d be neat if it were leading up to something solid about the District 9 sequel. It reminds me most, though, of the kind of spookiness in ARGs that The Secret World ran before release.

  • Anonymous

    Time-wise, ~1,200 days ago coincides with the final season of LOST. Definitely seems cryptic enough for LOST in reflecting on some of their other viral marketing efforts.

  • Brooke Michelle

    Doing a bit of poking around, and I think it is some ARG thing. I can barely grasp what the hell ARG is all about, anyway.

  • Anonymous

    If you haven’t already, I recommend “House of Leaves” Great book, but also blurs the line between story, unreliable narrator, and you as the reader similar to the effect of an ARG. There’s also an older PC game called Evidence: The Last Ritual that’s super creepy and a good intro to an ARG (if all the sites are still supported)–without having to keep up with any kind of deadline or community progress.

  • Kate Renee Cochran

    Entered the days into WolframAlpha and there was the earthquake in Japan and the Icelandic volcano started spewing ash into the air… Just a thought starter.

  • Jim

    Ok, so 24 Sep 2013 is the date (if I did the math correctly) and the June entries focused on pronouncing the names of, and random details about, One Direction. Any chance they’re releasing an album on that day?

  • Cat

    Um, wasn’t the channel created 1,183 days ago..?

  • Brooke Michelle

    I just really feel like I’m too lazy and don’t have the time to keep up with an ARG. Neat concept though.

  • Anonymous

    Could it be The Secret World gearing up for an expansion?

  • http://www.according2robyn.blogspot.com/ According2Robyn

    I’m going to go on record and say that we’ll all be very disappointed in 63 days.

  • Anonymous

    or “Southpark”? ;-9

  • Anonymous

    It’d be pretty masochistic to remind us of Battlestar by making reference to the Worst Episode Ever.

    I don’t quite see the BSG connection, but this is genuinely intriguing…

  • Emily Walton

    I’m pretty sure Daybreak was the Worst Episode Ever

  • Kate Renee Cochran

    probably not BSG. It doesn’t fit. Keep an eye on the Google Doc. Also, here’s a better recap from CNET Australia ;http://www.cnet.com.au/pronunciation-youtube-channel-turns-into-a-spooky-mystery-339344978.htm

  • Anonymous

    Unlikely only because TSW releases mini-expansions fairly regularly, and they did an ARG (with mixed results) just a few months ago. I wouldn’t be surprised if it’s for a new game, though. World of Darkness by CCP? Blizzard’s mysterious new MMO project?