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What's with the name?

Allow us to explain.

million dollar lady

Ouya: The $99 Android-Based Gaming Console That’s Woman-Led And Totally Awesome

I apologize, dear readers — we’ve been utterly remiss in reporting about Ouya, the Kickstarter sensation that aims to pack an open, Android-based game platform and development kit into a teensy console, effectively bringing the best parts about hackable indie gaming to the television. In only eight hours, Ouya raised $1 million, surpassing its original goal of crowdfunding $950,000 in 30 days. With just 35 hours remaining on their Kickstarter, Ouya has raised $7,163,016, from a total of 53,891 people interested in the project. Oh, and the icing of top of this so-far successful gaming project cake? The entire project is led by gaming industry veteran Julie Uhrman. Hit the jump to find out more about this woman-led, revolutionary console!

Ouya, in its simplest form, is a console that aims to bring “innovation, experimentation, and creativity to the big screen.” The makers of Ouya argue that a huge brain drain has taken skilled game devs away from console gaming toward mobile game platforms. Ouya hopes to lure these folks back to developing for a console with an open, hackable, and cheap development kit, on the condition that at least a part of a demo of any games made be free-to-play.

Here are the Ouya’s specs, thoughtfully complied by Kotaku:


  • Tegra 3: Quadcore ARM CortexA9 + GPU
  • 8 GB on-board flash
  • HDMI connection to the TV at 1080p HD
  • WiFi 802.11bgn
  • Bluetooth LE 4.0
  • Enclosure opens with standard screws
  • No disc drive


  • Wireless controller with 2.4Ghz RF
  • Standard game controls (two analog sticks, d-pad, eight action buttons, a system button)
  • Touchpad, for porting mobile games more easily
  • 2x AA batteries
  • Enclosure opens with standard screws

OS and Software

  • Android 4.0
  • Custom TV UI
  • Integrated custom game store — find and download games (and other apps)
  • Includes SDK for game development

The hardware itself, which is designed by Yves Behar, aims to be very stylish and user friendly. Here’s a glimpse of the controller, which are also currently being optimized for color blind users:

The console will also be very easy to open up and mess around with — there aren’t any proprietary screws, and you can root the console without voiding any warranty, a hackers dream.

So, yeah, in theory Ouya sounds fantastic, but how will it fare in real life? Well, we think quite well.

Considering the console itself will only cost $99, this project is making a huge step in the right direction towards making games more affordable. After all, one of the most played games in the world is League of Legends, a free-to-play MOBA in which the only items that require real money are purely cosmetic — and as AAA console titles skyrocket, big game developers seem more and more out of touch with the state of the world’s economy and the financial goals of their consumers. We think Ouya is paying close attention to its consumer base, and based upon its reception thus far, it’s obvious gamers like what they’re showing us.

Furthermore, Ouya already has some high profile partners: the console will have game streaming via OnLive, an exclusive Final Fantasy title, VEVO music videos, and the open source media player XBMC. High profile game developers such as Jenova Chen (thatgamecompany, flOw, Flower) and Mojang (Minecraft) have thrown their support behind the new console as well.

Frankly, I only have one question lingering on my mind: does Julie Uhrman plan on securing a female market for Ouya, and if so, how does she plan to do it? It’s no secret that mobile games attract more women than men– and considering Ouya plans to bring Android-powered games to the console and, in a way, bridge a casually-focused game development kit with a “serious” user interface (and user base), I’m curious as to whether or not Ouya will try to attract casual women gamers to the console.

Personally, I would love to see it happen, and at the right price point, with the right marketing, I don’t think it’s a pipe dream. It’s high time we included casual gamers into the fold, and I think doing so would start the process of unlearning a lot of the exclusionary, bigoted cult-brain mentality game communities tend to develop. Because let’s be honest, even folks who claim to only play gamer’s games for gaming gamers sneak in a bit of Angry Birds or Tiny Tower.

To Uhrman, the Ouya is a “love letter to gamers,” and its a beautiful letter thus far — I just hope its addressed to all gamers, 40-year-old Farmville-loving soccer moms included.

(via Kickstarter and Kotaku.)

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  • Yaboiksar

    I’m in for the limited edition one. Hopefully that’s not a bad decision. I really want to see this thing do well. Competition is better for everyone.

  • Anonymous


    I have a hard and fast rule:  If the system has a Final Fantasy game, I must buy it.

    Still time to get in on the kickstarter, I see?

  • mildred louis

    Oh my god. Why am I so broke right now. Damn my need for financial independence and needing to move out this fall!

  • John Wao

    Sounds interesting but I’ll wait and see. I need to see what kind of games its going to have and what kind of support its going to have.

  • Anonymous

    i just ordered mine!

  • Sephie McIntyre

    The xmbc and tunein connections are good and all, but as a console, its going to be 2 generations out of date.  With specs like that it won’t be any more powerful than a netbook or high end phone.  It’ll be fine if all you want to play are turn-based games but it simply can’t handle much that’s graphics intensive.

  • AnneS

    Valid point but as the article argues in its “women’s gaming” section, there is a ton of gaming fun to be had without the graphics intensity. It’s also an interesting exercise in asking just exactly how far the Android OS can go — I’m suddenly imagining using my phone as a controller… 

  • Anonymous

    Cool, that’s exciting!

  • edmund520969896

    Hit the jump to find out more about this woman-led, revolutionary console!

  • Anonymous

    Another reason to step away from consoles and return to the superior platform.


  • Anonymous

    Sorry, but I don’t sneak in crappy ‘games’ like Angry Birds or Tiny Tower (the most that I sneak in are games like Airport City and Sim City/The Sims, things that still have something of a game to them.) Only time will tell if this will succeed with guy and girl gamers (many of whom plays the games denounced in the article), or become a niche of a niche like certain game systems of the past (also, why the frack couldn’t the people behind the games in question ever get them on the main systems in question?

  • Pete Perry

    Are you serious? many of the classics are coming out for this very hardware and they have solid graphics! Plus, Game On lets you play even more advanced titles than the current consoles can handle.

  • Pete Perry

    I agree but, a Gameloft game on this unit for $7 compared to a PC game for $50 and it is a no brainer. I hooked my Tegra 3 tablet to my PC and all the Tegra Optimized games ran in 3D (Very cool for the racing sims) and the latest NFS as well as NBA 2K13 look great on this hardware. If they increase the clock speed and use a heatsync this gaming experience could get even better.