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Audience Participation

DC Comics Nielsen Survey Results Are In, They Are Interesting


A few months ago, DC Comics teamed up with the Nielsen Company for a consumer research study on their relaunch, the New 52. As soon as fans caught wind, the link to take the online survey spread like wildfire with new readers and long-time readers alike encouraging everyone possible to take it. The results have just been released and well, take a look. 

DC gave the results at the ComicPro meeting in Dallas, Texas yesterday of the survey conducted in comic shops (167), online (5,336) and through digital comic retailers (626). On the DC Source blog, they listed these findings (we’ve bolded specific bits):

  • The launch of DC COMICS-THE NEW 52 galvanized the traditional fan base for superhero comic books: male readers, who were already—or have at one time been—comic book fans.
  • The survey results are not a reflection of all comic book readers or the broader audience for graphic novels. This was a survey of consumers who specifically purchased DC COMICS-THE NEW 52 comic books, either in print or digital format.
  • DC COMICS: THE NEW 52 appealed mainly to avid fans and lapsed readers. More than 70% of those surveyed categorized themselves as avid fans who visit the comic book store every week. More than a quarter of in-store consumers were lapsed readers. The survey indicates that 5% of those polled identified themselves as first-time, new readers.
  • More than 50% of DC COMICS-THE NEW 52 readers were between the ages of 13 and 34. And more than 50% of in-store DC COMICS-THE NEW 52 consumers had an annual income of $60K or less. The data supports and arguably validates our philosophy of holding the line at $2.99 which DCE is committed to maintaining.
  • The majority of titles generated strong interest and likely reader retention.
  • Avid Fans purchased up to 20 titles out of the 52 titles.
  • Digital: of dual mode readers, digital is far from replacing print.
  • Impulse buys: Up to four-in-ten respondents reported that a NEW 52 title they were interested in (at a physical store location) was out of stock. Nearly two-thirds made a spontaneous purchase.

DC Entertainment’s EVP of Sales, Marketing and Business Development, John Rood spoke more about the results to ICv2. The article states, “Among the key findings of the survey was the fact the ‘New 52′ titles appealed primarily to avid comic book fans, who represented 70% of the survey’s respondents and lapsed readers (more than 25% of in-store consumers were lapsed readers), while 5% were new to comics.” Not as many new readers as they’d probably hoped.

“Other key findings include the fact that under 2% of the respondents were under 18 (which demonstrates that comics really aren’t just for kids anymore and takes some of the sting out of the attacks on the New 52′books for their more mature content, see “TV Report Targets DC Comics”), that 93% of the respondents were male,” says the article.

A few things to note:

  • They introduced the survey after only the first month of the relaunch which meant buyers had only one issue of each book to go on.
  • Just over 6,000 surveys were completed. That’s a small number overall and looks even smaller when you consider over 200,000 issues of Justice League #1 were sold.
  • New readers, who may have not been as familiar with the DC Universe, may have been disqualified from the survey partway through thanks to a trick question about a fake book. If you answered you were planning to purchase that one, your survey ended there.
  • The survey was not a general “who reads comics” survey, it was a “who bought our New 52″ survey.
  • The words “women” and “female” are not actually used anywhere in their reports. Something which, to me, is extremely telling about the way they look at their business.

DC weren’t shy about telling the world they were targeting males 18-34 with the relaunch. Odd, since that was a demographic they already held. Now they’ve proved they still have them. I fear that they’ll take this information and say, “Look! Women don’t read our books, now we can really stop trying to make them accessible.” And not just the publishers but the segment of male comic fans that get annoyed whenever a woman writes about their disappointment when it comes to DC or other publishers. And yes, as DC Women Kicking Ass proves, it’s already started. But as DC themselves made sure to point out, this is not a reflection of all comic book readers.

The important thing to remember when reading these results are, nothing DC did for their relaunch was aimed at women, so the results shouldn’t really be surprising. There were titles, like Birds of Prey, that were absolutely female-friendly but unless you were already in the comic world, there was no way of knowing that. From the outside, it looked like business as usual and it turns out, that’s exactly what it was. So yes, sales are up for now but only because you “galvanized the traditional fanbase” and brought back a few lapsed readers.

It comes down to this, DC is working against decades of the notion that men and children are the only ones who read comics. I get that. But guess what? The survey proved that children aren’t even reading your comics. The relaunch was to revitalize your sales, you don’t do that by appealing to the audience you already have. You do that by extending your audience. No, most parents don’t want their children reading comics in which body parts are being severed left and right. No, most women don’t want to read comics where female characters are objectified in the worst ways. You need children and you need women if your business is to continue and thrive. End of story.

It doesn’t stop there though. There’s always room to grow, but the marketing for the New 52, when aimed outside the “geek circle” (which didn’t even extend that far), was gender neutral and missed a slew of opportunities. Take the Demon Knights title for example. It’s a fantasy, sword and sorcery book. Were fantasy communities or websites given opportunities to preview the book to introduce them to a title they might be interesting in spending good money on? No.

Wonder Woman is another great example. She’s an icon whose reach extends far past the comic pages. Was there a feature in Vogue or Elle talking about her updated look (which could easily have extended into an interview about her new direction and reasons why their readers should try the book)? No. They didn’t even go to a popular female-centric site like Jezebel (who may have been more open to the idea than Vogue) and that’s probably because they knew they hadn’t done enough in their relaunched books to make them welcoming to women. Instead, DC hit up regular, every day news sources like USA Today, the NY Daily News, etc. where non-comic readers would most likely pass over a story with a title about comic books. You have to give people specific, compelling reasons they should buy your product, not just say, “Hey, look! We’ve started over!”

I can ignore ignorant internet commenters making throwaway statements that women are wrong to feel the way they do or that we should start our own company if we don’t like the way DC does things, what I can’t ignore or condone is a struggling publishing company fervently ignoring a huge potential audience. For what? To hold on to an outdated notion of what superhero comics are supposed to be?

Another angle to consider, if you aren’t bringing in new readers and aren’t bothering to make books children will read (or be allowed to read), who will be writing your comics in twenty years? Because the people who currently write and illustrate for DC, love DC Comics or they’d be publishing their original ideas elsewhere. Where will your creative talent come from in the future if a younger audience isn’t being draw in now who will grow to love DC comics enough to give you rights to their original ideas?

The bottom line? It’s not that women aren’t reading comics, it’s that a lot of women aren’t reading DC comics and there are legitimate, concrete reasons for that. Why do women make so much noise about what’s going on at DC? They WANT to read your comics. They LOVE your characters. They’re just turned off by how they’re represented. It’s an incredibly easy fix if you’d just try. We know you’re not that oblivious, we know you’re used to doing things a certain way but you’re not going to completely lose 18-34 year old males if you respect your female characters and draw them with slightly smaller breasts. You know what you might do if you try that? More female readers.

We have to remember, this survey wasn’t meant to tell DC what they were doing wrong or what they could do to get more women to read their books (even though many respondents absolutely told them in the space provided). All the survey proves is that your lack of trying to do anything to gain a female audience did exactly what was expected – nothing.

(via ICV2 and DC Source Blog)

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  • http://www.facebook.com/profile.php?id=1545086866 Jennifer Horigan

    I’m female and I’m over the age of 34. I think the only part of the survey results I can relate to at all is the fact that I buy close to 20 of the new 52 each month (not quite that many, but more then 10). Nice to know DC sees my demographic as a mythical beast. We’re the unicorns of comic fans. 

  • Anonymous

    There are two reasons that I don’t buy comics nowadays: lack of disposable income & my comic book store’s location is insanely difficult to get to and I have to pay for parking (these are the same reasons why I don’t buy Domino’s Pizza anymore). I really, really, really want to get back to reading comics, but I end up reading more blogs about comics than actual comics nowadays. As soon as my disposable income returns, I plan on purchasing a digital subscription. 

    The sad part is, I love Catwoman and given the images I’ve seen from her first book in the new series, I’m not sure I want to read that comic if that’s how she’s going to be portrayed. 

  • http://twitter.com/InkyDavid David Marshall

    Thanks again for providing thoughtful analysis where there usually is none. I’ve always been suspicious of the Nielsen system (13 to 34′s a huge bucket).  You’ve proven that our industry, specifically DC Comics, hasn’t learned a thing from Simon & Kirby.

  • http://twitter.com/InkyDavid David Marshall

    Don’t give DC any ideas, Jennifer. They’ll have some unicorn babe in a thong.

  • http://twitter.com/JinxyBlastwave Jinxy Blastwave

    It’s become a self-fulfilling prophecy at this point.  They create a title with a female character, and then they don’t tell anyone about it.  Of course, later, when it hasn’t sold any issues, they say “that’s why we don’t make comics for women… they don’t buy it.”  Of course, had anyone heard about it, it might’ve been purchased, but that’s not what they want to hear. 

    That DC comics doesn’t give Gail Simone a little bit of money to occasionally write a short piece for Jezebel or Mary Sue, or any one of a million women’s magazines is beyond my comprehension.  Everyone loves her, and she’d be a great bridge-builder. 

    I know this post is about DC, but Marvel has an example that I consider to be the best example of comic’s failure to reach out to women.  Years ago, after the House of M event, Ms. Marvel had a bit of heat.  She’d done big things during the event, and Bendis said he’d like to give her a bit of a push, to make her Marvel’s top female character.  So he got a solo series approved, and who did they get to write it?  Brian Reed.  A guy no one had ever heard of, who had no real background in comics, and of course who did no advertising to a female audience.  People can tell when something is second-string.  They know when something isn’t a real book.  When you give us a guy we’ve never heard of, and you don’t see him interviewed anywhere, guess what?  We’re not going to waste 4 bucks on his book, because we know in a few months it won’t still be there.  Even knowing all that, I gave it a shot, and imagine my surprise, the book was lousy. 

    There are some very good books out right now.  Wonder Woman, Birds of Prey, Batwoman, they’re all phenomenal.  But if women don’t know about them, how are they supposed to buy them?  Reach out, it’s not hard.  Skype is free, talk to a writer at one of these sites for 15 minutes, I’m sure she’ll write you up something amazing, and probably whitewash a good deal of your past crappiness if you ask nicely enough.  How hard is that?

  • eric mcintosh

    I see this kind of response to DC a lot.
    And I am not saying you are necessarily wrong.
    But what would make your view more compelling is- what do you think they should do differently?  What would your strategy be>?
    And don’t say- this ins’t your job- if your job is to say what DC is doing wrong then you ought to be able to suggest what they do instead.

  • http://twitter.com/JinxyBlastwave Jinxy Blastwave

    Most of these big companies have a social media coordinator.  I would task that person with reaching out to female oriented sites, blogs, podcasts, and popular Twitter users and make some contacts. Let’s say we’re starting a new Catwoman series.  Have the social media coordinator reach out to these sites with some specific questions, such as: What do you like and don’t like about the character? What past incarnations have been particularly effective in your opinion?  What have you always wished would be included that never has been?  What are some issues that you personally deal with on a daily basis?  Once you have that information, you have the creator go to work.  When the work is ready, you have him bring some pages of completed work to the sites that helped you brainstorm, and you give them an interview.  Budget an hour or so of a creator’s time every day for a week, and you’d probably get 12 interviews done.  That’s 12 female oriented sites that will see your new Catwoman series that might not have seen it previously.  It’s not rocket science, all you need to do is reach out, and I know for a fact you’d find people willing to help out.

  • Joy P

    Um dude, actually they have. In this article and on others about this subject on The Mary Sue as well as quite a few other blogs, not all of them even comics focused. Sooo…yeah can’t use that as an excuse for DC sorry, nice try there though..

  • Anonymous

    I’m a male, aged 30 and yet all the New 52 has done for me is turn me off DC’s current output. Nothing ‘radical’ has happened as a part of the reboot and all that it really means is that I’m spending out on stories that have already been told. As I don’t have a disposable income I’m now going to choose titles that offer me something new and interesting, which is not DC. I’ve followed Superman for years and liked the way his character was written, but now he just leaves me cold. I totally agree with the arguments about the depiction of Wonder Woman and just don’t understand DC’s lack of interest at pushing her to a female readership. Look at Nintendo, for years the gaming industry was very much male-led, yet with a rework of it’s titles and a successful advertising campaign it managed to make its DS console appeal to young girls and the over 50s. Instead of trying to change is core titles to appeal to the same readers it should have thought a little more outside the box. Great article by the way.

  • Anonymous

    I’m a male, aged 30 and yet all the New 52 has done for me is turn me off DC’s current output. Nothing ‘radical’ has happened as a part of the reboot and all that it really means is that I’m spending out on stories that have already been told. As I don’t have a disposable income I’m now going to choose titles that offer me something new and interesting, which is not DC. I’ve followed Superman for years and liked the way his character was written, but now he just leaves me cold. I totally agree with the arguments about the depiction of Wonder Woman and just don’t understand DC’s lack of interest at pushing her to a female readership. Look at Nintendo, for years the gaming industry was very much male-led, yet with a rework of it’s titles and a successful advertising campaign it managed to make its DS console appeal to young girls and the over 50s. Instead of trying to change is core titles to appeal to the same readers it should have thought a little more outside the box. Great article by the way.

  • http://www.facebook.com/glennsimpson1 Glenn Simpson

    I certainly believe that DC should be targeting women and younger children.  However, I don’t think I ever saw where DC said they were intending to do so with the New52 initiative. I do remember seeing where they were going after new readers in the male 18-34 category and lapsed readers in that same category.

    So I’m not sure where all of the hooplah is coming from based on these results.  Sounds like they accomplished exaactly what they set out to do, even if what they set out to do isn’t all they should have done.

  • http://twitter.com/JinxyBlastwave Jinxy Blastwave

     Sorry to be argumentative, but when?  Where?  In what capacity?  Spearheaded by whom?  What positive results came out of this supposed collaboration?  I’d love to read more about DC’s effort to reach out to women from their point of view.  Any links?

  • Anonymous

    The author did articulate a couple of viable strategies for DC to expand their audience. I noticed it when I took the time to read what she wrote: 

    -Extending advertising to new markets via placement in genre specific and/or female-friendly blogs and magazines (the sci-fi/fantasy angle was mentioned, Jezebel and Vogue were mentioned as possible-but-not-the-only-available adspace venues). This way, potential readers actually realize that DC comics might be something they want to read, since DC went to the trouble of saying “hey, we made these for you to enjoy too!” Going by the data presented in the article, DC did not do a good job of capturing new readers, which isn’t a crime, but since it was one of their stated reasons for the relaunch, they just end up looking kinda bad.

    -Creating content that will draw in new audiences rather than turning them off (more comics that are kid-friendly, to foster brand-loyalty at a young age). This means making more comics that don’t offend female audiences (which doesn’t mean there can’t be *any* impractical/impossible/”sexy” poses, it just means there should be less of it than there is now.), and making more comics that parents will actually buy for their kids. And then following the first suggestion to extend advertising so that women and kids and other potential-new-readers will see that DC is providing desirable content in exchange for money. 

    Thing is, DC already has a few titles that would appeal to new readers/women/kids, but that new audience has no way of knowing they’d enjoy these comics, because DC isn’t cluing them in, even though there’s ample opportunity. I remember a few years back, MAC cosmetics had a Wonder Woman line that sold like hot cakes–that would have been a great time for an advertising tie-in. (It was great for MAC and great for Wonder Woman’s brand awareness as a cultural icon, but didn’t do much in the way of mentioning the comics or any current comic storylines.) Customers make up a fandom, and a fandom only grows when new people are introduced to it. DC needs to introduce itself to more people, and it needs to charm their pants off if they’re gonna stick around. 

  • http://twitter.com/LauraTruxillo Laura Truxillo

    I think the point is more that “We will revitalize the market by appealing to 18-35 year old males!” is a stupid goal when that’s primarily what your readership, which has been shrinking for the past decade-plus as 18-35 year old men discover that three bucks can also get you a beer (and knowing college kids…), lies, when instead you could revitalize the market by expanding it to include groups that have been neglected for the past decade.  I mean, appealing to kids alone would be a great start.  We make fun of the 90′s, but it also had books like Young Justice, Robin, and Impulse that appealed to the under-18′s, as well as an excellent series of animated shows that appealed to boys, girls, men, women, and anyone in between on virtue of being awesome and non-alienating.

    The hooplah is more that DC’s big push didn’t really gain them much ground, it just sort of solidified the ground they already had.

  • http://www.facebook.com/drtravislangley Travis Langley

    There are so many problems with this survey scientifically. For example, the interpretation that the lack of young respondents refutes the concerns about mature content is ridiculous. We could just as easily interpret it as meaning that their content drove away younger readers. These are SO many sampling problems with this research. It’s not a random sample of potential comic buyers. It’s not even a random sample of New 52 buyers. It’s a sample of those who felt inspired to respond plus any friends they got to respond in order to beef up the numbers and overrepresent their views. Although it’s interesting stuff worthy of DC’s attention, there’s nothing conclusive about it. Not remotely. I always want to point out that correlation does not prove causation, that identifying a relationship between variables does not confirm any specific interpretation regarding those variables, BUT the sampling problems, especially the ease with which people with strong opinions could get their views overrepresented, means we don’t even know what the correlations really are.

  • http://pulse.yahoo.com/_XGQL363ABEKB3PSKFHICWSBVFQ Emily

    It’s a self-fulfilling cycle. They don’t target women (or people of color) so women don’t buy. Then they use the reader info that women aren’t their demographic. 

    I filled out that survey- put some serious time into answering. Nice to see how it doesn’t seem to matter at all. 

  • http://www.facebook.com/people/Jennifer-Cardigan/100001044910043 Jennifer Cardigan

     I did too, and I agree completely. They were only interested in one demographic, so why did I get sent a survey? Why did I have to put my time into filling it out if you weren’t interested in me after I put in my gender? I guess they shouldn’t be interested in my money either.

  • http://skemono.blogspot.com/ Skemono

     Um, Joy was replying to eric, not you.  Saying that The Mary Sue (among other blogs) already HAVE given ideas as to what should be done.

  • Joy P

     Thanks Skemono :) And don’t worry Jinxy , I’m right there with you, I would love to read about DC making an effort to reach out to women. That would rock beyond belief. I’m not holding my breath but my fingers and toes are crossed that they will actually start thinking about doing just that after getting the results of this survey.

  • http://twitter.com/JinxyBlastwave Jinxy Blastwave

     Sorry, ascribing negative motives to people I’ve never met is a hobby of mine :) Can we be friends?

  • Anonymous

    I think DC would benefit from a more loose continuity that they didn’t feel compelled to recreated every few years.  The stories would just be stories.  Anyone asking why King Boy didn’t recognize Size Queen from their only other meeting sixteen years ago could easily and rightfully be laughed off the message boards. 

    This constant crisis of rebooting is just tiresome.  I would have checked out some of these books, but DC has not been very supportive of readers as of late.  I hate the idea of buying into a new sexualized, hyper-violent DCU, so I decided to wait until it failed. I thought that would be a safe bet, since DC has done nothing but fail as of late.

  • http://twitter.com/EpicPseudonym K.K.

    I doubt the reliability of their survey. How many kids under the age of 18 are going to want to fill out such a survey, and further have the income to purchase comic books? Libraries have comic books too. I don’t doubt that the information they gained from their survey is true, but having taken this survey, it was rather poorly written. I wouldn’t take it seriously beyond how the company attempts to project itself.

  • http://www.facebook.com/glennsimpson1 Glenn Simpson

    I think what you’re suggesting is that all they did was rearrange readers, but they did indeed bring back a lot of lapsed readers and therefore increased readership overall.  Which did revitalize the market, bringing a lot of folks back into the shops.  The fact that that did not accomplish as much as a more pro-female or pro-child initiative might have (which would involve taking more risks and hiring people with new skills, which hits the bottom line, BTW) is really a whole separate argument that has nothing to do with these survey results.

  • Anonymous

     ^This. I’m sure I’m not the only one who, as a kid, read most of my comics in libraries rather than buying them. And on the rare occasions when I did buy them, I don’t think I would have bothered filling out a lengthy reader survey… I’m not saying I doubt that the vast majority of DC’s readers are adults (and adult men at that), but this survey surely underestimates the number of kids reading them.

  • http://splitseconddecision.tumblr.com/ splitseconddecision

    I’m a 22-year-old female reader of the New 52, and I approve this message.

    In all seriousness, though, I started reading Red Hood. I love Batman and its various spin-offs, so I thought I could ignore/stomach the controversial depictions of Starfire. I’m still only about three issues in, but unless something happens very quickly to make her a more interesting and likeable character – in other words, not just there for Jason Todd and Roy Harper to sex up – I don’t think I’ll be continuing it. I don’t have the money to spend on something I’m only half-enjoying.

  • http://pulse.yahoo.com/_VTEXU3TOVWBFOZSW64KFNMZFSI John

    “Why do women make so much noise about what’s going on at DC? They WANT to read your comics. They LOVE your characters.”

    Could have fooled me. Every female blogger was raging about the reboot before the first solicit. “WhaaaWhaaa! They’re changing my BOP! I don’t care if no ones reading it, don’t you DARE change it!!! They’re cancelling Secret Six! I’ll show them! I’ll hate everything that they put out! So THERE!”

    The fangirls were already up in arms about the 52 before there was a single drop of actual information. Instead of getting on board, biting the bullet and supporting the change LIKE THE GUYS DID, they pitched a fit about ridiculous nonsense. Fangirls always leave the big two at the alter no matter what they do. Make a shitty comic for women “WE HATE IT!” Make a good comic for women “WE LIKED THE OLD ONE BETTER” Dare to show a bra strap on Catwoman “DON‘T TAKE HER AGENCY AWAY!” Show Power Girl having an innocuous conversation with Mr. Terrific “HOW DARE THEY TURN PG INTO A FUCK BUDDY!!!” Yeah. Can’t you just sense all the support? Um…no.

    Even when new WW came out, DC caught shit from the fangirls “HOW DARE THEY GIVE WW A FATHER! SHE’S CLAY, GODDAMMIT!!!! CLAY!!!!” Yeah, and Jill has the nerve to say that her and her fellow fangirls are soooooo supportive. Yeah, right. The fangirls natural state of existence is to whine and moan about what they aren’t getting. Not to support what they are getting. If a fangirl blogger isn’t bitching about DC or Marvel then she’s probably dead.

    If this proves anything it’s that DC should rid themselves of the infinitesimal fangirl demo once and for all. Cull them from the herd. They buy nothing, they support nothing, they rally around nothing…well, except a trophy case. Well done. You really left your mark. You never supported any comic you actually liked in anything close to measurable numbers, but you got that trophy case. So bravo on that.

    Look, I know it’s hard to be perpetually marginalized. I know that just can’t be fun. But that’s the reality of the fangirls plight. To continue to have this delusion that all those vogue and cosmo readers are just waiting to roll over into some huge demo for comic books is ludicrous to the point of being childishly ignorant. Most women just don’t like comics. Fangirls are the exception to the rule, they are not the rule. That’s the simple truth that fan girls will never be able to overcome, never be able to accept, never be able to out argue. It’s not about DC or Marvel being sexist. It’s not about objectification. It’s not about shoddy marketing practices. It’s about fangirls wanting…needing for there to be a bigger herd so they can feel validated about liking something that the majority of women don’t give a rats ass about. You are the exceptions. You aren’t like the others of your gender. Fanboys acknowledged this simple fact about their own a looooong time ago. Once you wake up to this simple universal truth about yourselves, then you can start the healing.

    I can’t even say that fangirls failed to effect change because they never tried in the first place. That would mean you actually have to support something. Too busy complaining about Huntress’ belly window I imagine. I shudder to think where Cagney and Lacy would be if they had had to rely on the typical fangirl. No organized letter writing campaign, no huge viewer turn out. But lots and lots of complaints about what Cagney and Lacy were doing wrong, you can bet your ass on that. The race is over ladies, you didn’t place or show. You didn’t win the battle because you never went to war. You sat on the sidelines with all that money you claimed that 50% of the population wanted to spend and complained that they wouldn’t let you in. Well now you’re out for good. And you can’t say you didn’t have it coming. Can you? DC and Marvel are well rid of you. Stick with supporting projects like Womanthology or Hark A Vagrant or starting Tumblrs about little girls who dress as Batgirl or some such thing. Stay in your own sandbox. It beats climbing into ours and then complaining that it’s too sandy. Cause damn, we are SO tired of hearing your endless complaints. Focus on the indies. Stick to Gail Simone comics. Just…go.

     
     

  • http://www.facebook.com/people/Michelle-Fitzgerald/100000045257462 Michelle Fitzgerald

    That was an astoundingly misogynistic rant of yours.

  • http://www.thenerdybird.com/ Jill Pantozzi

    Oh yeah, ALL THE GUYS were 100% behind the reboot. None of them complained about character/story changes. #sarcasm

    Dude, no one would say a word if they didn’t care. FANS complain. That’s what they do. Get over yourself.

    And honestly, no one will take a word you say seriously if you talk about women with such blatant disrespect. Try having a real conversation next time.

  • http://pulse.yahoo.com/_VTEXU3TOVWBFOZSW64KFNMZFSI John

    the truth doesnt care if it’s respected or misogynist.  The truth just is.

    And DC/Marvel has been getting on without the unreliable fangirl dollar for over 70 years.  I think they’ll survive without you.  And really, I think that realization is what drives your complaints much more than any so called “love” of the characters.  What a laugh.

  • Anonymous

    Well, I’m not surprised by the results.  DC didn’t do much to reach out to women or minorities and got stiffed.  Guys, we want to read your stuff, we want to like it, but you keep shoving this junk in our faces.  I am part of your demo, but I am also black, you had a real opportunity here to do something great, but it ended up falling flat.  Come on, reach out, don’t be afraid.  Don’t let the things you fear become a weapon against you.

  • http://www.thenerdybird.com/ Jill Pantozzi

    “What a laugh.” Yes, yes you are.

  • Adam Whitley

    I have it on my pull list. It’s a mixed bag really I like the story but the art is weird in fight scenes she’ll be drawn with like  rip in her costume or cleavage or something then the next panel everything will by fine no tears no cleavage no nothing just standard issue catwoman. The editor really didn’t seem to be paying attention to the art work at all. I for one though didn’t really care that Catwoman had sex with Batman which is a subject of contention so there is that. As far as her character goes she’s more concerned about whose hunting her and who just killed her friend than anything else.

  • Adam Whitley

    to be fair….what 8 year old is gonna take this survey?

  • Adam Whitley

    Yeah this whole thing doesn’t really take into account the fans who don’t fill out surveys.

  • Adam Whitley

    They need to make all of them interesting characters. Jason Todd is a character that fans paid to see dead why they gave him his own series is beyond me.

  • Adam Whitley

    ::Takes out flaming sword, slays troll::

  • Adam Whitley

    Do you get the feeling that he’s typing away  up in like a tree house with a “No girls allowed” sign on the door like I do?

  • http://profile.yahoo.com/VYD6HZ3D4JOUNWWRWOCGEFCC4Y Alice

    I filled out the survey when I was fourteen, mainly because

  • Adam Whitley

    It’s always been the DC superhero stuff that has all these problems the vertigo titles have a lot more diversity. The new 52 though to its credit tried a bit harder than marvel in terms of a broader appeal. As of now Marvel doesn’t have any ongoing female solo titles to my knowledge.

  • Anonymous

    Lol someone has mommy issues

  • http://twitter.com/scottandrewh Scott A Hutchins

    The only one I’ve read is the first two issues of Demon Knights.  I bought the 3rd, but didn’t get a chance to read it before I had to move into storage.  I bought the first two issues of Animal Man and Swamp Thing, but I’m too busy reading earlier issues.  I also bought Batgirl #1 because of the hype, but again, storage.

  • http://www.darkbrain.com/ Andrew Zar

    I’ve heard good things about Batwoman, and I tried it, but I found the experience frustrating on my 7 inch tablets because the book is visually designed for two page print spread. Those factors also go into sales and they don’t seem to understand that at all.

    But sad to hear that the writing on Batwoman got totally censored – very badly – changing the very story itself and ruining what the writers were trying to accomplish.

  • http://www.darkbrain.com/ Andrew Zar

    Or, perhaps, the very base concept that comics are for children is totally false. Perhaps the new generation of kids aren’t into comics at all because they have better content in movies, tv, and video games? Comics are pretty boring compared to those platforms.

  • http://www.darkbrain.com/ Andrew Zar

    I have enjoyed Swamp Thing and Catwoman, and still buy them monthly. That’s a huge turn around as i think it has been over a decade since I bought any DC title…

  • http://www.darkbrain.com/ Andrew Zar

    Simon & Kirby didn’t have to compete with cable tv, movies, and video games like comics do in this century.

  • http://www.darkbrain.com/ Andrew Zar

    Not really, as the survey is intended to measure who is BUYING the comics. As that is the only true measure of value for a company producing them, I think who reads them overall is useless information. They only succeed if they get people to buy them.