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What's with the name?

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The Dark Knight Rises Viral Marketing Goes Into Full Swing And Shows Us Tom Hardy as Bane


Ahh, I love the smell of fresh viral marketing in the morning. And nobody does viral marketing like the most recent Batman trilogy (except… maybe Valve). And what a bang of a beginning! With the launching of thedarkknightrises.com, and a little applied internet science, we have our first look at Tom Hardy as Bane, a shirtless, shornheaded, solid block of muscle with what we can only assume is a genius intellect behind that freaky-ass mask.

But as you may have already noticed, the only thing on thedarkknightrises.com is some freaky-ass chanting. Allow us to explain.

According to MTV Splashpage:

The folks at Superherohype did science to the chanting recording, and discovered that says “#thefirerises” in spectrum. The hashtag led everyone to Twitter, where @thefirerises is sitting around and for every follower it gets, it tweets out another image. The user pictures of its followers are being used to create a photomosaic of the image above, the more followers, the more tiles revealed.

Of course, then forumgoers did some more science to the site, and uncovered the un-mosaiced image, a large version of which may be found here.

So follow away, twitterers. Who knows what will happen when the mosaic is actually completed.

(via MTV Splashpage.)

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  • http://www.joesdaily.com JoesDaily

     I’m not sure how I feel about this yet.

  • Harley

    Oh. Your. God.
    This is absolutely wonderful.

  • TrinityBlackDragon

     Again I shout YAY!

  • Anonymous

    vipshopper.us

  • Anonymous

    Tom was awesome in Bronson.  I didn’t get the chance to see Inception yet.  Can’t wait to see The Dark Knight Rises.

  • Anonymous

     vipshopper.us