Google’s Nifty World Cup Easter Egg


Recommended Videos

The 2010 FIFA World Cup doesn’t officially kick off until Friday, June 11th, but it looks like Google is already ramping up for the games. If you search for the phrase ‘World Cup’ on Google, in addition to returning a schedule of upcoming mascots and a notice as to which teams are playing in which groups, the usual “Goooooooooogle” at the bottom of the page is replaced with a more soccer-friendly “Gooooooooooal!”

But ‘World cup’ isn’t the only search that reveals this small Easter egg:

A bit of poking around with it revealed that within similar sets of phrases, some produced World Cup-like results, but others didn’t. ‘Soccer’ and ‘South Africa’ alone didn’t rev up the “Gooooooooooal!”, but searching for ‘soccer south africa’ does. Likewise, searching for ‘world soccer’ and ‘soccer world’ (without quotes) both return the World Cup “Gooooooooooal!”, but ‘soccer cup’ does not, though ‘cup soccer’ does. You’re probably not going to be able to reverse engineer Google’s search algorithm from all of this, but it’s a neat little indicator of what searches Google is and isn’t guessing belong to FIFAnatics versus South African tourists and/or people who care about soccer but somehow do not care about the World Cup.

(h/t Peter Kafka)


The Mary Sue is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Palm d’Or Favorite ‘Anora’ Rumored for Mid-2024 Release!
Anora movie still of a woman dancing in a club.
Read Article We’re Gonna Need a Tequila, STAT! ‘The Good Doctor’ Is Officially Off Duty
Richard Schiff as Dr. Goodman and Freddie Highmore as Dr. Shaun Murphy in The Good Doctor
Read Article Will ‘The Good Doctor’ Return for Season 8?
Freddie Highmore as Dr. Shaun Murphy and Richard Schiff as Dr. Aaron Glassman in The Good Doctor
Read Article Has ‘The Good Doctor’ Been Canceled?
Freddie Highmore as Dr. Sean Murphy in The Good Doctor
Read Article How ‘Young Sheldon’ Changed George Cooper’s Story for the Better
Lance Barber as George Cooper in Young Sheldon
Related Content
Read Article Palm d’Or Favorite ‘Anora’ Rumored for Mid-2024 Release!
Anora movie still of a woman dancing in a club.
Read Article We’re Gonna Need a Tequila, STAT! ‘The Good Doctor’ Is Officially Off Duty
Richard Schiff as Dr. Goodman and Freddie Highmore as Dr. Shaun Murphy in The Good Doctor
Read Article Will ‘The Good Doctor’ Return for Season 8?
Freddie Highmore as Dr. Shaun Murphy and Richard Schiff as Dr. Aaron Glassman in The Good Doctor
Read Article Has ‘The Good Doctor’ Been Canceled?
Freddie Highmore as Dr. Sean Murphy in The Good Doctor
Read Article How ‘Young Sheldon’ Changed George Cooper’s Story for the Better
Lance Barber as George Cooper in Young Sheldon