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18 Awesome 2010 World Cup Promotions

The 2010 World Cup officially begins this morning, with Mexico’s match against South Africa kicking off at 10:00am EDT. But the road to the tournament has been long: Not only have the players been going through rigorous training and conditioning for months, but teams, countries, and companies have held some pretty out-there promotions, encompassing tech, design, and adorable soccer-playing animals.

Below, 18 of the 2010 World Cup’s coolest promotions:

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