Yesterday, Ben & Jerry’s announced a new flavor: Pecan Resist. The activism-themed flavor is chocolate ice cream with two types of fudge and three kinds of nuts, and in addition to sending a message with its name, the company will be supporting four different organizations that are fighting “the Trump administration’s regressive and discriminatory policies.” And boy, are people mad.
I don’t know how this many people made it this long without knowing that Ben & Jerry’s is a super liberal company. They’ve had plenty of flavors with their progressive values right in the name, like the Obama-inspired “Yes, Pecan” and the “Bernie’s Yearning” the latter of which was also a commentary on wealth distribution in the US. (It was solid mint ice cream with a “1%” disk of chocolate on top.)
They’ve campaigned for marriage equality both in the U.S. and in Australia. They care about climate change, refugees, and the Black Lives Matter movement. Ben Cohen (as in the Ben to his Jerry) co-founded a giant progressive advocacy group TrueMajority. What I’m saying is, they weren’t keeping their politics a secret.
But apparently, a whole bunch of people didn’t know that and now they’re really mad. At ice cream.
very upset that i can’t scream at an ice cream company about their new flavor in their youtube comments https://t.co/N0BThQl5hG
— 9 V O L T (@9_volt_) October 31, 2018
since turning off comments on their youtube channel, this is the level of debate ben & jerry are missing out on pic.twitter.com/0ZDG7jLVLA
— 9 V O L T (@9_volt_) October 31, 2018
Lol. I thought this was satire. pic.twitter.com/asH5WvFvMu
— James Woods (@RealJamesWoods) October 30, 2018
Foreign-owned BEN & JERRY’S rolls out ‘Resist’ ice cream… https://t.co/bAoyQhndOm
— DRUDGE REPORT (@DRUDGE_REPORT) October 30, 2018
Welp! Here’s another company down the tubes! No more Ben & Jerry’s for this family!#ResistThis #Resist #VoteRedToSaveAmerica @benandjerrys 🍨🍦🍨🍦🍨🍦🍨🍦🍨🍦🍨 pic.twitter.com/SgvztbKfks
— 🇺🇸❤️Bellarina❤️🇺🇸 (@BellaInxs2) October 30, 2018
Bad move. No more Ben and Jerry’s “woke” products in our household. Fed up with #propaganda
— Alexandra (@Springlilbird) October 31, 2018
Ben & Jerry’s, a Unilever brand, has announced that they HATE 63,000,000 Americans, and do not respect your vote in the 2016 Presidential Election. #BoycottBenAndJerry #boycottunilever#MAGA#LeftistHate pic.twitter.com/Ol2Roj98Az
— John Y. (@krazyjohnny) October 31, 2018
There are lots of people talking about how “divisive” this flavor is, and how they wish the company had made a flavor to “unite” people instead. Except ignoring damage being done to our country isn’t uniting anybody. Sure, this ice cream flavor might not be as “civil” as some people would like, but the groups it supports are working for women’s rights, racial justice, and climate change. They’re actually helping people.
I’m glad these people are boycotting. That just leaves more for us. Although I have to say, I am cackling at this image:
Cue up the Conservative Ben & Jerry boycott… Although the image of bigots trying in vain to burn ice cream is hilarious… https://t.co/Id8iPszT59
— Cyrus McQueen (@CyrusMMcQueen) October 30, 2018
(image: YouTube)
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