This Arkansas Dentist Takes His Fandom to a Whole New Level In Star Wars-Themed Ad

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I don’t know why, but this local dentist ad out of Jonesboro, AR brought me so much joy today. I think it’s the dead-seriousness of the approach. Or maybe it’s the “You said it, Han!”

On last night’s Jimmy Kimmel Live, Kimmel spotlighted a local TV ad from Arkansas dentist Dr. Abernathy, who is currently advertising some laser-based technology called PIPS, which is used during root canals. And what better way to advertise the use of lasers than to incorporate Star Wars?

Don’t try this at home, kids. Abernathy uses a green screen to put himself in actual Star Wars footage, which is totally illegal. That said, it’s also hella hilarious and super-entertaining. I love how into it Abernathy is. Clearly, his life as a dentist hasn’t left him much time to make a proper Star Wars fan film, but I’m thrilled that he’s managed to incorporate both his great loves into this commercial.

Countdown until Dr. Abernathy gets a cease and desist letter from Lucasfilm/Disney…10…9…8…

In the meantime, what other services and products do you think would do well to add some Star Wars into the mix? And please, elaborate and provide footage and images if you are so inclined!

(via The Hollywood Reporter, image: screencap)

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Teresa Jusino
Teresa Jusino (she/her) is a native New Yorker and a proud Puerto Rican, Jewish, bisexual woman with ADHD. She's been writing professionally since 2010 and was a former TMS assistant editor from 2015-18. Now, she's back as a contributing writer. When not writing about pop culture, she's writing screenplays and is the creator of your future favorite genre show. Teresa lives in L.A. with her brilliant wife. Her other great loves include: Star Trek, The Last of Us, anything by Brian K. Vaughan, and her Level 5 android Paladin named Lal.