comScore Tesla Motors Unveils Preorder Program for Their "Affordable" Model 3 Electric Car | The Mary Sue
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Tesla Motors Unveils Preorder Program for Their More Affordable “Model 3” Electric Car

Affordable is still a relative term.


Tesla’s long-awaited, lower-end electric car option, the $35,000 Model 3, is almost ready to make its debut, and the company is going to be ready for how much we all want one with a preorder program in place.

While the car itself still won’t hit the roadways until late 2017, you’ll be able to preorder one on March 31 if its price tag fits into your budget. I’m not talking strictly about the total cost of the vehicle, either; the price just to secure yourself a preorder is $1,000, which I guess isn’t a whole lot compared to the total cost of a new car—especially since current Tesla owners get priority, and $1,000 probably isn’t a whole lot to that market.

March 31 is also the day the Model 3 will be officially unveiled, albeit at 8:30PM Pacific. By that time, all the preorders may well have gone to those who took a trip to their local Tesla store, which the company’s blog post says is the best way to get a good spot in the queue for eventual delivery. Finished cars will be delivered in order of the queue starting when they go into production near the end of 2017. (Each region worldwide will have a separate queue, however, with deliveries starting on the North America west coast and moving east as production increases.)

The Model 3 isn’t the first mass market-priced electric car, but Tesla has a strong record in pushing the technology further to achieve greater acceleration, driving distance between charges, and self-driving capabilities. The reveal of what they’ve been working on with the Model 3 will be broadcast live on

(via The Verge, image via Tesla Motors)

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