Smokey the Bear Fights Fires With Hugs in Adorable New PSAs [Video]
These ads are cute and all, but real talk: Don't hug fire.
Smokey the Bear has been the longtime spokesbear for forest fire prevention, but he’s recently been given a reboot with a new series of public service announcements by the Ad Council. They have standard fire safety tips, but they also have hugs. So many hugs. Now I want to go camping just to show Smokey that I remember all my fire safety rules from scouts. I really want a Smokey the Bear hug.
Fire safety is important, but so are hugs. It’s nice to see them both getting more attention. Watch as a Topher Grace look-alike gets a hug for pointing out some dry brush:
This next video shows how to properly put out a campfire. Any guesses how it ends? That’s right! Hugs.
If seeing Smokey hug one person per video isn’t enough for you, this one has him hugging a bunch of people and is adorable. I know this a fire prevention PSA, but I’m having very real emotions watching it. Adorable: