Smartphone Ownership by Age Group
Nielsen’s third quarter survey of mobile users reveals that a whole load of people are adopting smartphones. Not too shabby a number, 43 percent of all U.S. mobile subscribers have a smartphone. Though the number is a minority, it is only eight percent away from being the majority, which is an impressive feat considering smartphones can be both complicated and are fairly expensive. As one may expect, the majority of the younger mobile market (under the age of 44) owns a smartphone, with 62 percent of smartphone owners being aged 25 to 34. On top of that, the smartphone penetration rate for those aged 18 to 24 and 35 to 44 is 54 percent. As for the age groups younger and older, 40 percent of those aged 12 to 17 have a smartphone, while 40 percent of those aged 45 to 54 have one as well. Only 30 percent of those aged 55 to 64 have a smartphone, though the percent of ownership for that age group is quickly rising, and is the second fastest-growing smartphone penetration age group.
Android is the most widespread smartphone platform, holding 43 percent of the U.S. market, while Apple holds 28 percent.