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The Mary Sue

Mark Ruffalo Preaches Truth, Demands More Black Widow Merch From Marvel

It’s no secret that Marvel has excluded Black Widow from almost all of their Avengers: Age of Ultron merch. But while they might be inclined to ignore the product-buying public (for reasons unknown), they certainly can’t ignore the attention drawn to it by one of their own. Hulk smash the patriarchy!

Ruffalo has also been RTing lots of supportive comments from fans, as well:

Here’s hoping the massive outcry will force Marvel, Disney, and Hasbro to re-think their priorities when it comes to ladies on their merch.

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