comScore OK Go - "End Love" Video - Bending Time | The Mary Sue
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Latest OK Go Video Bends Time Itself

OK Go may have topped even the Rube Goldbergian orderly chaos of “This Too Shall Pass” with their latest video, “End Love,” which does some trippy, trippy things with time expansion and compression.

Artist Jeff Lieberman, who collaborated with Eric Gunther to direct the video, explains “End Love”‘s time compression, fastest:slowest ratio of 5.5 million, and their adoption of cutting-edge anserine technology:

“The fastest we go is 172,800x, compressing 24 hours of real time into a blazing 1/2 second. The slowest is 1/32x speed, stretching a mere 1/2 second of real time into a whopping 16 seconds. This gives us a fastest to slowest ratio of 5.5 million. If you like averages, the average speed up factor of the band dancing is 270x. In total we shot 18 hours of the band dancing and 192 hours of LA skyline timelapse – over a million frames of video – and compressed it all down to 4 minutes and 30 seconds! Oh and don’t forget, it’s one continuous camera shot.”

“We also made a special friend in the process. Her name is Orange Bill and she’s a goose. You will agree that she clearly has a future in music videos.”

Video below:

(DiscoBlog via Gizmodo)

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