comScore "On Like Donkey Kong" - Nintendo Trademark Application | The Mary Sue
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Nintendo Files Trademark for Phrase “It’s On Like Donkey Kong”

If you’re wondering why Donkey Kong seems a little embarrassed in the picture to the left, it’s because Nintendo filed a request with the US Patent and Trademark Office to trademark the phrase “It’s on like Donkey Kong.” Really, though.

For those of you who have never heard the phrase uttered, but are for some reason visiting a geek culture site, “it’s on like Donkey Kong” is a tie-wearing-monkey-themed way to indicate that some kind of competition or rivalry has begun.

Nintendo claims the phrase points to Donkey Kong as being a pop culture icon, which is a reason for wanting to trademark the thing, but we can only hope they’ve filed for the trademark in order to make a new DK Rap, which you should absolutely listen to all the way through since Cranky takes it to the fridge.

(via Kotaku)

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