Nintendo Files Trademark for Phrase “It’s On Like Donkey Kong”

If you’re wondering why Donkey Kong seems a little embarrassed in the picture to the left, it’s because Nintendo filed a request with the US Patent and Trademark Office to trademark the phrase “It’s on like Donkey Kong.” Really, though.

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For those of you who have never heard the phrase uttered, but are for some reason visiting a geek culture site, “it’s on like Donkey Kong” is a tie-wearing-monkey-themed way to indicate that some kind of competition or rivalry has begun.

Nintendo claims the phrase points to Donkey Kong as being a pop culture icon, which is a reason for wanting to trademark the thing, but we can only hope they’ve filed for the trademark in order to make a new DK Rap, which you should absolutely listen to all the way through since Cranky takes it to the fridge.

(via Kotaku)


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