new york toy fair star wars
(Craig Barritt/Getty Images for Disney)
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Big on the Internet

The New York Toy Fair Is Here to Melt Our Hearts and Empty Our Wallets

BRB going bankrupt to fund our baby Yoda addiction.
Image of Chelsea Steiner
Chelsea Steiner
|
Published: Feb 22, 2020 12:08 pm
(Craig Barritt/Getty Images for Disney)

For collectors, toy lovers, and kids of all ages, Christmas has nothing on the New York Toy Fair. The 117 year old annual event showcases the latest in toys, action figures, and collectibles at the Javits Center in New York City, where the toy industry, retailers, importers, and distributors meet to explore the very best of what the toy industry has to offer.

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To the surprise of absolutely no one, toys and merchandise from The Mandalorian dominated the offerings, with several options available to feed our collective baby Yoda addiction, including Hasbro’s animatronic toy which features 25 sound and motion combinations and will retail for $60.

But that is just the tip of the baby Yoda iceberg, with several companies offering up their own versions of The Child:

In addition to The Mandalorian merch, our favorite toy companies debuted their latest wares. Funko revealed several new figure lines, including Marvel Zombies, Amazon’s The Boys, several Paka Paka lines, Pop! Albums, Magnum P.I., and holy crap is that a Romy and Michele’s High School Reunion set?!

Also, we’re going to need this USWNT team ASAP:

NECA Toys is also coming in hot with toy lines for nostalgic faves, including Gremlins, Back to the Future, Ghostbusters, Alien, and Teenage Mutant Ninja Turtles:

And these selections barely scratch the surface of what’s on offer at the New York Toy Fair. What are some of your favorite new toys? What were you hoping to see this year? And what’s already got your paycheck burning a hole in your pocket? Let us know!

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Author
Chelsea Steiner
Chelsea was born and raised in New Orleans, which explains her affinity for cheesy grits and Britney Spears. An pop culture journalist since 2012, her work has appeared on Autostraddle, AfterEllen, and more. Her beats include queer popular culture, film, television, republican clownery, and the unwavering belief that 'The Long Kiss Goodnight' is the greatest movie ever made. She currently resides in sunny Los Angeles, with her husband, 2 sons, and one poorly behaved rescue dog. She is a former roller derby girl and a black belt in Judo, so she is not to be trifled with. She loves the word “Jewess” and wishes more people used it to describe her.