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Michael Bloomberg Announces Presidential Run. Great.

michael bllomberg looks smug as only a billionaire can

You know how in movies, really rich people just show up late to places and expect to be let in? Kind of like how Bruce Wayne makes a jerk of himself at a hotel or restaurant and thinks he can excuse his bad behavior but simply buying the joint. That seems to be what former New York Mayor Michael Bloomberg is doing, just with the Democratic Presidential nomination.

Though there have been rumors for weeks, today Bloomberg officially announced he’s joining the fray to compete to run against Donald Trump in 2020. Bloomberg joins an already crowded field of candidates who have been showing up for debates for months and in some cases, campaigning for almost a year, He apparently assumes he can just spend a lot of money and people will forget that he’s a billionaire who supported stop and frisk in New York.

The field of candidates does not need this. Bloomberg has stepped in promising to buy $30 million dollars in ads in order to present a platform that’s presented as “bi-partisan” but seems to be more motivated by a fear the Elizabeth Warren and Bernie Sander are coming for his billions. It’s weird and transparent and seriously annoying from a guy who joined the democrats only last year.

His strategy in the primaries seems to be to not contest early states like Iowa, New Hampshire, South Carolina, and Nevada and instead focus on Super Tuesday which may work. But that also means he doesn’t even care about to giving those people a say on if he represents them as a candidate. That’s…not great. But nothing about this is.

Bloomberg, a 77 year-old, divorced, New York billionaire and former republican, wants to face Donald Trump, a 73 year-old, divorced New York “billionaire” and former democrat to lead America and this is supposed to represent a real contrast? Sure Bloomberg is actually a good businessman and not a terrible, overt racist, and unlike Trump has executive state experience; but at a time in America where people are rallying behind candidates like Sanders and Warren, Bloomberg is just more of the same or something worse.

The eleventh richest person in the world running while others are demanding people with riches like him shouldn’t control the world raised many eyebrows and garnered many a tired sigh. The reactions on social media were at least amusing.

Massive wealth doesn’t guarantee a successful bid for the presidency. Starbucks chief Howard Schultz considered a big but found no traction and ended his consideration in September. But Bloomberg is putting serious money into this and it will be a test to see if a latecomer can indeed but a nomination or the presidency, or if the American people will pass on that. Only time will tell.

(images: Michael Bloomberg presidential ad)

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Jessica Mason (she/her) is a writer based in Portland, Oregon with a focus on fandom, queer representation, and amazing women in film and television. She's a trained lawyer and opera singer as well as a mom and author.