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Things We Saw Today: Jason Blum Says He “Learned a Lot” From The Hunt Being Cancelled

betty gilpin in universal's the hunt

Jason Blum, head of Blumhouse, has finally spoken about the cancellation of upcoming Universal and Blumhouse film The Hunt. “If I was offered the choice to make the movie again, I would say yes. We definitely made marketing mistakes, and we made plenty of mistakes along the way. So I’ve learned a lot,” he told Vulture. “It might change how I would position movies and how I would consult on the marketing of the movies. But actually the making of the movies? No.”

He also hopes the film is released someday, which might happen way down the line. At this point, it could be that Universal ultimately decides to release The Hunt on digital, bypassing a potential minefield of marketing and more mass backlash from conservatives who think the film is about them. The film, quite frankly, is probably not worth all the mess surrounding it, and quickly dropping the film on Netflix after a few months means that it can be out there to speak for itself rather than being defined by the right who think the film encourages liberals to hunt down “deplorables.”

It seems though that Blum has learned something from this experience, which will be interesting to see going forward when Blumhouse is marketing the fifth film in The Purge franchise, in which a populist government with the support of the NRA are seen as the unquestioned villains and the film explicitly, if sometimes poorly, tackles race and class. With it coming out in an election year, it is bound to draw controversy. Hopefully, this one won’t get cancelled.

(via Vulture, image: Universal)

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Happy Friday to all! What did you see this week?

 

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Kate (she/her) says sorry a lot for someone who is not sorry about the amount of strongly held opinions she has. Raised on a steady diet of The West Wing and classic film, she is now a cosplayer who will fight you over issues of inclusion in media while also writing coffee shop AU fanfic for her favorite rare pairs.