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Apple TV Reboot Rumored to Be Called iTV, not Play Full HD

According to a breaking Engadget report from what they call a trusted source, the vaunted Apple TV reboot has a new name: iTV. They reiterate earlier reports that it’ll be be pretty cheap and lightweight — $99, with an A4 CPU and 16GB of flash storage. However: This may not be enough to handle 1080p or 1080i video — full HD — meaning its maximum resolution would be just 720p.

The word — and cause for much internal debate, we’re told — is that this has something to do with the A4’s inability to crank on higher resolution content, but we don’t see how that’s possible considering the iPhone 3GS could play back full HD video. Furthermore, the device will be getting apps and presumably an App Store entry, though it’s unclear if there will be cross-pollination between iPad and iPhone / iPod touch offerings and new Apple TV applications.

(Engadget via Gizmodo. title image via DVICE)

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