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Company-Wide Internal Email From New Apple CEO Tim Cook

Though Apple stocks took a five percent drop following Steve Jobs’ resignation as Apple CEO, the capable Tim Cook quickly stepped up to fill the gaping Steve-shaped hole the former (but since he created a new position as Chairman, still kind of) Apple overlord left. Ars Technica got a peek at an email Tim Cook sent throughout Apple today after Jobs’ resignation, wherein Cook talks glowingly about his decision to join Apple, praises Steve Jobs, and — perhaps most importantly — reassures everyone that Apple is not going to change. For better or worse, depending on how much you like Apple, I guess. Check out the email below.


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


As Apple’s COO, Tim Cook has a proven track record attempting to better the company, from working to lower Apple’s prices, to making deals with suppliers, Cook has probably learned a thing or two from Steve Jobs, and hey, it’s not like Jobs is going too far as the new Chairman. Apple employees and fans most likely have nothing to worry about.

(via Ars Technica)

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