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Update: Lionsgate Still Trying To Make The Hunger Games Theme Park Happen

It's like "fetch," only with totalitarian government-sanctioned child murder.


Hey kids, did you watch the last two movies in The Hunger Games series and think, “Gosh, I would just love to pretend I’ve grown up in constant fear and poverty worrying that my short life will be cut even shorter by the machinations of a brutal, oppressive state for the amusement of the wealthy?” Well, have we got an idea for a theme park you’ll just love!

That’s right, that rumor of a Panem-inspired park that we first reported on last year is, like the slowly escalating revolution among the Districts, still rumbling. In a conference call last week, Lionsgate CEO Jon Feltheimer spoke of their efforts to “expand The Hunger Games franchise into new lines of business” during this quarter quell, according to a report from Hypable.

“In addition to the mobile game partnership and The Hunger Games traveling museum we announced on the last call,” he told investors, “we’re deep into conversations with prospective partners on 4 continents to explore theme park attractions and other location-based entertainment opportunities.” Presumably they’re hoping to piggyback off of the Wizarding World of Harry Potter’s success. Ah, yes, the parallels are already there! At the Hogsmede exhibit, you can buy a wand. At the Hob in District 12, you can barter to purchase illegal food products that will keep your family alive. Or, well, you could before it was leveled to the ground.

Hypable also points out the the recent “Capitol Gallery” at San Diego Comic-Con might have been a way to test the waters, since a Hunger Games-themed theme park would have to have a large Capitol area just to give you a brief respite from the horrors of District life. Of course, the Capitol Gallery had free food and a first look at the Mockingjay trailer. You know, the upcoming movie where Katniss Everdeen launches a full-scale revolt against the very system that would come to life at such a theme park? So the appeal isn’t exactly the same for both attractions.

Then again, who knows? I used to have a kickboxing instructor who would tell all his classes, “May the odds forever be in your favor.” Not only is that kind of messed up when you think about it, but it’s not even the right line. So sure, maybe a Hunger Games attraction would appeal to some people who just like fancy clothes and shooting arrows. At least it’s no Lithuanian Soviet-themed gulag park, I guess.

(via Jezebel)

Previously in Marketing Nonsense

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