Happy Festivus! Hulu Nabs Exclusive Streaming Rights to Seinfeld in Almost $180 Million Deal
The characters of Seinfeld couldn’t even have begun to imagine the idea of streaming television, what with their VHS tapes of Mets games and Melrose Place viewing parties. But they’ve finally made it to the future as Hulu just announced a deal with Sony Pictures TV for all 180 episodes. You heard that right, they’re paying almost $1 million per episode. Hoochie mama!
— hulu (@hulu) April 29, 2015
The deal is said to be valued at just under $1 million an episode, which translates to a nearly $180 million windfall to be split by distributor Sony TV, Time Warner’s Castle Rock and “Seinfeld” profit participants, including star/co-creator Jerry Seinfeld and co-creator Larry David.
Sony TV, which has long controlled distribution rights to the series on behalf of original producer Castle Rock TV, has been shopping the property for its first SVOD licensing pact for the past few months. A limited number of “Seinfeld” reruns have been available online via Sony TV’s ad-supported Crackle video platform, but the Hulu pact marks the first time the series will be available in its entirety in the new era of binge-viewing.
Yadda, yadda, yadda, it’s still on at least twice a day on regular television.
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