Fire and Water from Pixar's Elemental.
(Pixar)

Everyone’s Pretty Sure This Ad for Disney’s ‘Elemental’ Is Illegal

Um, Disney?!

A Twitter user has shared a photo and video of an ad for the upcoming Disney film Elemental, and you could argue that the advert is very on-brand, but we (and others) would say it’s definitely not safe.

Recommended Videos

It shows the film’s two main characters, Ember and Wade, alongside a fire extinguisher on the wall at a mall in the U.S., with Ember reacting to the fire extinguisher as you might expect of her character. It could be a cute bit of marketing if it weren’t for the fact that the fire extinguisher isn’t real.

In a video, viewers can see that the extinguisher looks fairly 3D and photorealistic, as if it is jutting out from the wall and could be used in an emergency—especially an emergency where you might be in a panic, with smoke obscuring your view. Sam Winkler, who tweeted about the wall decals, wrote, “Burning to death at the mall because I accidentally ran for the photorealistic Pixar fire extinguisher sticker.”

Though this wouldn’t be the first time that Disney had gotten themselves into a mess, no one is quite sure if the advert is a prank, or if it’s actual official marketing for the movie that we can expect to see in malls across the U.S.—at least until it is, hopefully, quickly removed for obvious safety reasons.

Elemental itself centers around the elements: fire, water, land, and air, who all co-exist. Though not much else is known about the plot, we think it’s fair to assume that chaos will ensue. The film is due for release in June in the U.S., and a trailer dropped late last year.

Many people replied to the tweet saying that they’re pretty sure that posting a fake fire extinguisher like this is illegal.

One person joked, “‘Great marketing’ i whisper to myself as the inferno engulfs me.”

Another said, “DISNEY WHAT IS WRONG WITH YOU.”

Someone else asked the real question, “Why didn’t they just put the stickers of the characters on either side of a REAL fire extinguisher? It would have been funnier and less dangerous.”

We just have to hope this is just a one-off that’s not officially sanctioned marketing, and if it is, that Disney realizes what a terrible idea this is before some of these tweets become reality.

(featured image: Walt Disney Studios Motion Pictures)


The Mary Sue is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article ‘PAW Patrol’ Crocs: Where To Buy, Price, and More
'Paw Patrol' Crocs
Read Article Kayleigh McKee ‘Jujutsu Kaisen’ Interview: ‘I Want Yuta To Be at Sukuna’s Downfall’
Yuta Okkotsu vs. Geto Suguru in Jujutsu Kaisen 0.
Read Article 10 Best Seventeen Songs, Ranked
K-pop band Seventeen waves at photographers.
Read Article The Best Marvel LEGO Sets To Check Out in 2024
Captain America (Chris Evans), Tony Stark (Robert Downey, Jr.), and the Avengers in Avengers: Endgame
Read Article Why Did Woojin Leave Stray Kids? Here’s What We Know.
Woojin of Stray Kids.
Related Content
Read Article ‘PAW Patrol’ Crocs: Where To Buy, Price, and More
'Paw Patrol' Crocs
Read Article Kayleigh McKee ‘Jujutsu Kaisen’ Interview: ‘I Want Yuta To Be at Sukuna’s Downfall’
Yuta Okkotsu vs. Geto Suguru in Jujutsu Kaisen 0.
Read Article 10 Best Seventeen Songs, Ranked
K-pop band Seventeen waves at photographers.
Read Article The Best Marvel LEGO Sets To Check Out in 2024
Captain America (Chris Evans), Tony Stark (Robert Downey, Jr.), and the Avengers in Avengers: Endgame
Read Article Why Did Woojin Leave Stray Kids? Here’s What We Know.
Woojin of Stray Kids.
Author
Brooke Pollock
Brooke Pollock is a UK-based entertainment journalist who talks incessantly about her thoughts on pop culture. She can often be found with her headphones on listening to an array of music, scrolling through social media, at the cinema with a large popcorn, or laying in bed as she binges the latest TV releases. She has almost a year of experience and her core beat is digital culture.