DC President: Copying Marvel’s Approach Would “Hinder” Their Movies & TV; She Might Be Right
Not like it's worked that great for Marv—oh, wait.
Marvel may be 100% into making its movies and TV shows as interconnected as its comic books, but Warner Bros. and DC aren’t having it. DC Entertainment president Diane Nelson thinks such a strict continuity would hold the creative process back.
And … I kind of agree with her, despite Marvel’s rousing success. As opposed to Marvel’s cinematic universe, which is now more than ever fully under a Feige-ocracy, Nelson said at Variety’s Entertainment and Technology Summit in Beverly Hills that DC is more into bringing in solid creative talent on each project and letting them do what they need to do to tell the story they want:
“We’re so talent driven,” Nelson said. A Marvel-esque approach where everything has to fit the overall plan “could end up handcuffing our creators into trying to work with the same storyline or force them to hold back characters or introduce certain characters. Ultimately, it hinders the ability for someone like [showrunner] Bruno Heller to come in and create Gotham.”
As much as it’d be absurd to say Marvel’s made a mistake with the MCU as they continue to (Hulk) smash everyone at the box office, the repetitive flaw in their films—particularly noticeable in Age of Ultron—is that they continually feel like pieces of a puzzle more than complete experiences. Characters and storylines must be worked in whether they fit or not, like Thor’s infamous mystical cave pool sojourn.
So whatever you think of DC’s movies and TV shows (avoiding those pitfalls doesn’t necessarily mean they don’t have others), it actually seems wise to borrow from Marvel where it works and keep things separate where it doesn’t. If DC’s movie universe fails, it won’t be because it wasn’t interconnected enough.
Nelson doesn’t think it’ll be because the superhero “fad” will crash, either. She added,
We do believe we’re in a period time where comics and superheroes are really the driving force within pop culture. We have to be really sensitive to making sure were not creating any stories that don’t feel like they’re ready to be told … We have to make sure we’re getting the right story and the right content from the talent we work with. Ultimately we think if it’s a great story people will go out to see it.
No argument there. Now we just have to cross our fingers that the DC movie universe really does bring us those “right” stories.
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