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In case you missed the news, at SDCC it was confirmed that Peter Dinklage‘s X-Men: Days of Future Past character is indeed Bolivar Trask, creator of the mutant-hunting Sentinels. And then yesterday the Trask Industries website, featuring Dinklage with some wicked ’70s facial hair, went live. The viral campaign continues with the above Trask Industries commercial. Never has a soft-lit, family-friendly ad turned so ominous, so fast.
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