Today in Science: Shooting People in the Face with Cupcakes with a 120psi Cannon

Clothing purveyor and BusinessWeek #1 Young Entrepreneur of 2008 Johnny Cupcakes apparently regularly goes on tour to zealously promote his merchantry: One helpful way to do this, apparently, is to shoot people in the face with a 120psi cupcake cannon and film it all in slow motion.

Vexingly, the camera often cuts away right before the moment of cupcake-on-face impact, but the colors are beautiful and it’s a hypnotic vid. It kind of makes you want to buy a t-shirt depicting Looney Tunes® character Yosemite Sam firing cupcakes from his six-shooters while Bugs Bunny prepares to hit him in the back of the head with a rolling pin which is presumably used in the manufacture of cupcakes.

Check it out:

(Johnny Cupcakes via Gizmodo)