comScore Michelle Obama's Newest Education Campaign Enlists The CW, Vine, and More | The Mary Sue

Michelle Obama’s Newest Education Campaign Enlists The CW, Vine, and More

Michelle Obama’s newest campaign for education in her Reach Higher initiative is Better Make Room, which aims to encourage youth to pursue education past high school, through college or vocational school. Variety reports that Obama has recruited orgs like “NBCUniversal Cable, A+E Networks, the CW, AwesomenessTV, Vine, Funny or Die and CollegeHumor” to create PSA and special content to promote their message.

Better Make Room is about creating a space for all the great things you’ll do next. It’s about staking a claim, forging a path and lighting the way for others just like you. And it’s a lot more fun to get there together.

Take the next step: Get a better education, have a better career, imagine a better future and live a better life.

You’re about to arrive—and the world Better Make Room.

The participants and companies involved in Better Make Room sound excited and I can’t wait to see what kind of content they’ll produce. Funny or Die did a promotional video for Amber Rose’s Slut Walk which I though was hilarious, so I’m looking forward to seeing how they’ll approach education.

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