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[UPDATED] Official Ava DuVernay Barbie Available Today Due to Popular Demand, All Proceeds Go Towards Charity

*Revises Christmas list.*

Earlier this year we were hype to learn that Mattel would be honoring Selma director Ava Duvernay by including a one-of-a-kind doll of her in their “Sheroes” line alongside Eva Chen, Trisha Yearwood, Emmy Rossum, Kristin Chenoweth, and Sydney Keiser. Although the Sheroes dolls weren’t intended to be available to the public, DuVernay and Mattel announced yesterday that, due to a high volume of requests, the Ava Barbie will be available for purchase starting today.

Proceeds from the doll will go to support ColorofChange, an advocacy group that strengthens the political voice of Black Americans, and, a nonprofit that educates the public about documenting human rights violations. The Ava Barbie is available for purchase now over on

Update: reportedly sold out in seventeen minutes, but additional dolls may be available on Amazon.

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