Apple tends to feature various apps that their products can run in their commercials. Since this is pretty much the only function these devices provide, it’s a common occurrence. Developers love it when the company does this, because the general public really isn’t that discerning. Thanks to a recent iPad commercial featuring a piano being used in GarageBand, piano apps across the board seem to be doing exceedingly well.
squarepoet, the developer of Tiny Piano, explains:
The graph shows 56,447 downloads on Sunday. This was about 4x the number of downloads that we got the week before.
Tiny Piano generates revenues through advertising (iAds & AdMob) and in-app purchases ($0.99 song packs and a $2.99 “unlock everything” option). From Friday to Sunday, revenues totaled $8852.91. Thanks, Apple!
That’s almost $10,000 in three days thanks to a commercial that didn’t even feature it, and Tiny Piano’s not even the top piano application. That’s the power of high-profile brand association.
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