comScore Amazon Kindle Lending Feature | The Mary Sue
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Amazon to Allow “Book Lending” for Kindle Users — Maybe

As announced in October, has quietly started implementing a new feature that allows Kindle users to “lend” their e-books to other Kindle users. The only catch is that unlike Barnes & Noble’s Nook, the ability to lend e-books will depend entirely on the book’s publisher. If the publisher has allowed lending, the option will appear in the Amazon listing (as pictured above) and, when loaned, will be unavailable in the original user’s collection for 14 days, and if the feature remains the same as announced this fall, a user will only be able to loan each of their books to anyone once… for really no earthly technological reason.

(via Wired)

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