After USDA’s Milk Mustache Trump, the White House posts an even weirder whole milk promotion
Everyone should probably stop drinking whole milk right away.
Just when it seemed like the government had exhausted every possible way to make milk strange, the White House escalated. We now have Donald Trump as a milkman and a new GOP slogan: “Make Whole Milk Great Again.” Sorry, what was wrong with that earlier?
After the USDA’s baffling “milk mustache” edit of Trump, the White House followed up with something even more surreal. On Jan. 14, they posted an image of Trump striding confidently, suit pressed, posture heroic, carrying multiple crates of milk. And then there was the slogan “Make Whole Milk Great Again.”
Trump recently signed the Whole Milk for Healthy Kids Act, restoring whole and 2% milk options to school cafeterias. This reverses low-fat restrictions under Obama-era nutrition rules. But no one asked for the White House to transform that policy into a lifestyle brand. And the image strikes in every wrong way.
After milk mustache Trump, we now have milkman Trump
In the photo, Trump is rendered slimmer, cleaner, almost weightless, striding like a stock photo of American resolve. But instead of a briefcase, he’s carrying multiple crates of milk like a campaign prop. At no point does the image explain anything about nutrition, public health, or school lunches. It simply exists loudly. Sadly, this was not satire or parody. This was official government messaging.
One user noticed the aesthetic choices and theorized what the White House probably prompted AI to do. “Grok, draw Trump carrying milk but make him 40 lbs lighter,” they guessed, pointing out Trump’s oddly flattering proportions. Another speculated that this blitz was an attempt to distract from the real issues. Or, more bluntly, they’re “trying to distract from the Epstein Files with… milk,” as one user said.
People were unsettled, more than anything. “You are all so f—king weird,” one wrote. Another added, “This country is so unserious.” And truly, the White House has increasingly leaned into meme-adjacent visuals, stylized hero shots, and ironic-but-not-really irony. But when the government starts behaving like a social media influencer, it stops looking like an institution.
The White House and all other government X pages are looking more and more like fandom accounts. Milk is now content, and Trump is now a mascot. And nobody is enjoying this. The result isn’t persuasion, but it’s confusion. The administration could have explained the bill. It could have cited nutrition research or addressed why earlier guidelines were flawed. Instead, it posted Trump like a collectible action figure. And left everyone watching to wonder why the federal government is doing this at all.
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