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Adidas’ Response to Valentine’s Day Ad Haters Sends Them Packing


The love you take is equal to the love you make.

A photo posted by adidas (@adidas) on

For Valentine’s Day yesterday, Adidas posted a pretty adorable Instagram photo featuring a same sex couple wearing some of their shoes. Predictably, some folks couldn’t handle the sweetness of it all and went all aggro up in the comments section. Adidas’ response to those haters was perfectly succinct and maybe just a little bit sassy.

One commenter said they were going to Nike after seeing this ad, to which Adidas responded with simply a hand wave emoji and a kiss emoji. Nice. Well done, Adidas. And kudos on the cute ad.

(via Business Insider)

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Jessica Lachenal is a writer who doesn’t talk about herself a lot, so she isn’t quite sure how biographical info panels should work. But here we go anyway. She's the Weekend Editor for The Mary Sue, a Contributing Writer for The Bold Italic (, and a Staff Writer for Spinning Platters ( She's also been featured in Model View Culture and Frontiers LA magazine, and on Autostraddle. She hopes this has been as awkward for you as it has been for her.