Spider-Man: Brand New Day Screening Disrupted After Moviegoers Leave Theater Over Unidentified Odor
Sounds like a job for the Avengers.

A screening of Spider-Man: Brand New Day in Cartagena, Colombia, was interrupted when moviegoers left the theater after a strong odor spread through the auditorium, with Exx-Alerts describing the incident online as a “horrific fart attack.” The incident happened Aug. 2, 2026, at a Cine Colombia multiplex inside the Plaza Bocagrande shopping center, according to reports from several outlets.
Exx-Alerts on X shared videos online showing moviegoers gathered in the lobby after leaving the screening area. A Spider-Man cosplayer joined the crowd in the lobby after the evacuation, entertaining moviegoers as they waited for the situation to be resolved. The cause of the odor remains unclear. Some social media users speculated that someone may have used a stink bomb or fart spray.
The internet offers “Avengers” jokes and theories.
As the lobby footage spread online, viewers quickly turned the unusual scene into jokes, with many referencing Spider-Man and the Avengers. Some also speculated that a prank may have caused the odor, although no cause has been confirmed.
The screening reportedly continued, but some moviegoers left before the movie ended because of the smell. No injuries were reported, and the cinema continued normal operations. As of publication, officials and the theater had not publicly announced a confirmed cause of the odor.
A Separate Viral Claim Circulated About Another Screening
Separate from the odor incident, viral posts on Reddit and X also claimed that a theater argument broke out after a viewer allegedly began revealing plot details during a screening of Brand New Day. According to the posts, other audience members confronted the person after repeated spoilers disrupted the showing. The theater location and what happened afterward were not specified, and the claims have not been independently verified. Global Social News shared footage of the alleged confrontation on X.
Spider-Man: Brand New Day is the latest Marvel film featuring Tom Holland as Peter Parker. These unusual theater incidents came as Brand New Day enjoyed a record-setting opening weekend at the box office. The film earned an estimated $932 million worldwide in its debut, including $360 million in North America, making it one of the biggest movie openings in history.
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